The agency will be led by veteran adman, Spencer Wong, and will be M&C Saatchi’s 9th office in Asia; its 29th in the world.
The agency will be called M&C Saatchi Spencer HK and will be focusing on local businesses while at the same time servicing Chinese businesses seeking to expand internationally via Hong Kong.
The opening of Hong Kong comes off the back of two other office openings by M&C Saatchi in the region: The Indonesian office was launched in January this year, followed by the acquisition of Scarecrow in Mumbai in April.
M&C Saatchi Spencer HK will complement the existing operations in Shanghai, Kuala Lumpur, Tokyo, Jakarta, Delhi, Mumbai and Singapore while building its own unique niche by offering advertising, digital and social media marketing.
