Meltwater hosted a client event on digital disruption on the 7th of October 2016. We were pleased to host industry giants including Microsoft, Marina Bay Sands, IBM, Mandai Development and Ketchum Singapore for a dialogue on digital disruption. The event drew over 70 marketing and communication professionals to share their knowledge and also expand their network.
“Digital disruption” and “Digital transformation” are the latest buzz words across the world, especially in a time where companies are very cautious about the changes and implications they come with. The speakers touched on key points that companies in almost every industry face – from crisis management in the age of social media, the changing nature of media and its influence, to who sets a company’s key message in the age of digital disruption.
Digital disruption is defined as the changes that occur when new digital technologies affect existing business and operational models of a company. Organisations affected by digital disruption should consider applying an end-to-end approach for upgrading and managing their business technologies. It is important that companies understand how technology is transforming industries and how their leaders and employees can respond effectively.
Andrew Pickup was one of our keynote speakers and he shared how his experiences on how digital disruption is important in today’s changing world.
“I loved how we talked about media fragmentation and disruptive influences of digital in social media. For me personally, it was great to learn from my fellow panelists who come from companies and industry that are so different from my own.”, Andrew said.
- Want to learn how Meltwater can help you pre-empt crises and build a crisis-specific contingency plan? Reach out to us.
- Learn how did companies like Microsoft and IBM leverage on listening to drive their digital strategy. Download our free e-book
Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe organizations will look outside and gather insights from online data, beyond their internal reporting systems to a world of data that is constantly growing and changing.
