CZAR Film in collaboration once again with LS Productions launches a new campaign for Lufthansa India, for Germany’s largest airliner is opening more flight routes to India.
The light, joyful short was directed by CZAR’s Martin Werner. It focused on the story of a coach instructing his English team that to beat the Indians, they should learn being Indians. It goes as far as from eating and training, to yoga and dancing.
The one-day shoot followed two days of recce and preparation and utilised both a drone and a rain machine, with the only shot not filmed on location that of the plane scene, instead captured in Frankfurt, Germany.
CZAR brought LS Productions on board and tasked them with finding an English cricket stadium for the shoot. It became imperative that the ground didn’t have any existing tie-ups with another airline.
This became a challenge for many of England’s cricket grounds had already been snapped up by competitors. Having put forward eight potential stadiums and scouted a further two (shortlisting three), Edgbaston in Birmingham became the client’s final choice. It certainly made for an impressive shoot backdrop. It was the fourth largest stadium in UK that seats for 25,000 spectators.
“We struck gold with Edgbaston, as we were able to secure the entirety of the grounds for the shoot, including the training area and changing rooms. The films were shot in winter which meant that frosty ground was an issue, particularly as the groundsmen are understandably protective of their playing surface. We had to ensure that the 80-strong crew and cast members were really sensitive and careful with the ground.” Amy Morement, Location Manager at LS Productions, explained.
LS carried out the entirety of the casting for the project. This included scouting and securing the location, sourcing talent in Manchester and London, and they even got locals for the shoot (including the manager of Edgbaston’s dad, who was cast as a chef in a scene that didn’t make the cut of the final film!).
“This was another great shoot with LS Productions in England, our third together. With a large cast and crew this really made the job as easy as possible. Sarah and her team really know their stuff, are flexible and make it fun… What more could we need!” Thorne Mutert, Executive Producer of CZAR, commented.
“It was great to welcome CZAR, Thorne and the team back for the third time. We’d wanted to work with Martin for a long time – to be able to do so at this location was amazing. The flexibility and support from the team made it in easy place to shoot – even when we had to get a curry delivered at 10am on the Sunday morning to use for filming!” Sarah Drummond, Executive Producer at LS Productions, added.
Watch the ad here: https://vimeo.com/210241736
