MANILA, PHILIPPINES — In its first full year, the MullenLowe TREYNA Group has tripled its new business total compared to 2021. Over PHP 40 million in combined pitch wins and assigned new business comes from MLT Group’s extensive product lineup: integrated creative solutions, strategic narrative, user research and experience, PR, and activation.
Qairos won user research, experience design, and development duties on DITO Telecommunity, PMFTC, Nextbank, a cloud-based banking SaaS provider, and RS2, a global payment platform for credit card clients and merchants based in Germany and Malta. “Winning our clients’ trust in a competitive environment is crucial,” said Qairos CEO Denise Haak. “I’m glad even global clients like RS2 can see the value and expertise we bring to the table.”
For MullenLowe MARC Managing Director Tricia Kiocho, one piece of new business that stood out was Life by Petto. “With so many pet parents in the office, being awarded PR for the country’s first app-based pet health plan service truly felt special,” she said.
MullenLowe TREYNA won creative relaunch duties on M. Lhuillier, and projects with Emperador Light and Mineski Global.
After the success of COMELEC’s Magparehistro Ka campaign, Google also awarded business to MLT without a pitch. Concurrently, MullenLowe Singapore paved the way for the agency to launch a campaign for Bumble in the Philippines.
MullenLowe TREYNA Group Chairman and CEO Mike Trillanae emphasized: “Getting new clients on board isn’t only about the ideas, it’s about the people you get to work with. We committed to a hybrid setup early in 2022, but we also took steps to ensure that we could sustain the elements of a winning agency culture. This is proof that looking after your people brings in the business, and makes business better for our clients.”
