LAS VEGAS, USA — Mentor for the London International Awards Creative LIAisons program, Muma Creative Partner Donevan Chew was met with the mentees’ hunger to do great work. In return, he shared some of the lessons he imparted:
HONE YOUR CRAFT, SHARPEN YOUR THINKING.
We’ll never beat machines in crunching copy and vomiting visuals.
DON’T MAKE COOL ADS. MAKE BRANDS COOL.
Unless your ideas are relevant to brands, you won’t be relevant to clients.
KNOW THY CLIENTS.
Understand what keeps them awake at night. Surprise them with ideas that help solve their business problems.
REMEMBER TO BUILD YOUR PORTFOLIO.
Don’t lose yourself in the daily grind. Make time to do work that you’ll be proud of.
“These young bloods from the LIA – London International Awards #CreativeLIAisons program certainly inspired me with their hunger to do great work,” said Donevan.
