MUMBAI, INDIA — On World Cancer day, Netmeds, the online Indian Pharmacy, celebrated courage through the true story of Anchal Sharma, a Cancer Fighter.
The film The Girl in Red Lipstick, conceptualized by creative agency GREY Group India, aims to spread a very crucial message for cancer fighters and caregivers to #SilenceCancerNotTheFight.
Anchal Sharma used red lipstick as her weapon to find the courage and to fight the struggles of cancer treatment. During these challenging times, she held her head high and used lipstick to spread positivity among other fighters. The bright hue on her beaming smile stood out for everyone around her as a constant reminder not to give in and to keep fighting.
When it comes to spreading awareness about cancer and delivering genuine Oncology medicines, Netmeds serves as a reliable care partner. This film highlights the fight against cancer and celebrates the fighters’ strength and courage to move on.
Sandipan Bhattacharyya, GREY group India Managing Director & Chief Creative Officer, said,” In Anchal’s story, we saw something that could truly inspire everyone who takes on cancer. It’s a story that needs to be shared so we all can get a bit of her courage and that incredible zest for life.”
Shantanu Saha, Chief Marketing Officer of Reliance Retail Pharma Business, said, “Netmeds is an empathetic intermediary, and we have many humane stories to tell. These are stories we are exposed to daily from our delivery staff, frontline staff, and our network of family, friends, and colleagues. We wanted to share these stories of healing, courage, wellness & hope through the medium of short stories with real-life protagonists. This World Cancer Day, we share the story of Anchal Sharma. A story of sheer grit, positivity, and the willpower to want to live life and spread hope on her terms. It sits well with our Brand Purpose, which is to provide genuine medicines at a reasonable price and on time. By doing this, we attempt to help deliver, in our own small way, wellness and hope to everyone across the whole nation. We are, after all, ‘India ki Pharmacy’.”
CREDITS:
Creative Agency: GREY group India (AutumnGrey Bangalore)
Chairperson & Group Chief Executive Officer: Anusha Shetty
MD & Chief Creative Officer: Sandipan Bhattacharyya
Vice President: Sandhya Gurung
Former Executive Creative Director: Swati Balani
Sr. Creative Director (Art): Nishant Sethi
Agency Team: Ajendra Shaw, Debtanu Roy, Hilma Aysha, Ijaz Khan, Lav Kaura, Sharmila Dutta, Piyush Kumar, Tharrini R, Zainab Haji
Brand: Netmeds
Client credits: Shantanu Saha, Anand Pathak, Nishant, Majid Rehman, Reubenveer Solomon, Camille Fernandes
Director: Jay Bhansali
