SINGAPORE — Automotive distributor and retailer Inchcape Singapore has picked Arena Media as its media partner. The account was won after a competitive pitch and the scope of work includes integrated planning and buying, analytics and digital media management.
“The Arena Media team demonstrated an impressive understanding of our category and we were really pleased with the quality of their recommendations based on strong consumer insights. The agency adopts a future-forward stance and we look forward to working with them to bring Inchcape Singapore to the next quantum of growth,” said Adley Low, marketing director, Greater China & Singapore, Inchcape.
“We are delighted to continue Arena Media’s business momentum with this win and excited to be given the opportunity to work on well-known brands such as Toyota and Lexus. We look forward to leveraging our media expertise to drive meaningful interactions for Inchcape Singapore and prospective car buyers across all touchpoints as well as deliver a seamless results-focused, digital experience,” said Arena Media Singapore General Manager Leroy Lim.
Lim was recently elevated to General Manager of Arena Media Singapore alongside his role as Regional Growth and Client Lead.
The account is effective immediately.
