New Business: Ataboy taps Devine for West Coast representation

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NEW YORK, USA — Design-led content creation studio Ataboy, with offices in NYC and New Zealand, is pleased to announce its partnership with creative talent agency Devine, led by Sara Barnthouse, Carleigh Finch, Taryn Leonard, and Robin Reed, for representation on the West Coast.

In the words of Ataboy Founder and Creative Director Vikkal Parikh, “When we first connected with Devine, we instantly vibed — the Wolf Pack has such a keen eye for identifying trends in content, in everything from broadcast commercials to social campaigns and more. We knew right away that we wanted to bring them into the Ataboy family. Forming strong creative relationships is something Devine excels at, and we’ve already begun to see tremendous interest in the West in the short time we’ve been working together.”

The announcement comes on the heels of their recent partnership with Sharon & Perry for Midwest representation, as Ataboy continues to expand its national and international reach as well as its production, animation and VFX capabilities. In addition to their campaigns for innovative brands like Adidas, White Castle, Progressive, IKEA, and GE and their community involvement with projects like LA Galaxy’s “Amor Eterno” and the Art Cake dance series, Ataboy has a slew of exciting things in the works over the next few months and into 2022.

“Building brands through relationships and goodwill is the Ataboy way,” Parikh furthered. “We’re excited to continue to grow and evolve both our partnership and our studio as a whole to better meet the needs of the changing industry. With Devine, our team is on the cusp of a thrilling new era that will allow us to push creative boundaries further than ever before and craft more artful, inspiring visual narratives for the brands we love. We couldn’t ask for better creative partners and are excited to see where this relationship takes us.”

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