SINGAPORE — Award-winning technology PR agency, Bud has announced a series of account wins across the Asia Pacific region from global brands including DHL Express, MindFi, Capgemini Invent, Tokocrypto, Yellow.ai, and MoEngage.
The recent retainer wins – all following a competitive pitch – add further momentum to the challenger agency’s expanding B2B and B2C roster. The services cover a wide range of integrated communications services, including content, events, creative campaigns, social media and community counsel, brand and strategic messaging.
The specialist PR agency for challenger tech brands has already seen significant growth, having more than tripled in size since its launch in 2020, with clients ranging from global enterprises to Southeast Asia-born startups.
Commenting on the wins, Oliver Budgen, CEO, and founder said, “From the beginning, we wanted to create a best-in-breed partner for challenger tech brands in a kinetic state. We’re delighted to see our proposition connect with such inspiring technology brands, who themselves are using technology to change the world around us.”
“The Asia Pacific is increasingly becoming the focal point for technology innovation, and Bud’s positioning and focus in SEA is no accident, with firm plans to expand more deeply into new APAC markets this year.”
Commenting on the partnership with Bud, Vartika Verma, Global Vice President- Marketing of the world’s leading next-gen total experience (TX) automation platform Yellow.ai said, “As an innovative global technology brand ourselves, it is important that we collaborate with a Communications partner that thrives on agility and out-of-the-box thinking such as Bud. Throughout our interactions, we found the team at Bud to be creative and collaborative and they demonstrated a deep understanding of the category and our business. We believe that this partnership will help further elevate our brand in a critical region and we look forward to doing some extraordinary work together.”
Baradhwaj R, Marketing Director of MoEngage, an insights-led customer engagement platform trusted by over 1000 global brands, said, “Customer obsession, ownership, and data-driven are some of our core values at MoEngage; we expect the same in our partnership. The Bud Communications team has been phenomenal with their response right from the evaluation call. With a strong understanding of technology and Software-as-a-Service, they perfectly align with our overall PR strategy.”
In the past year, Bud has seen massive growth in gaming, cybersecurity, health tech, ad tech, fintech, and Web3 clients. Bud is currently expanding its team, with an open headcount of entry, mid-level, and director roles across Singapore, Indonesia, Malaysia, and the Philippines.
