SINGAPORE — Carat, part of Dentsu International (dentsu) Singapore, has been appointed by global apparel retailer UNIQLO as their partner in integrated marketing solutions in Singapore.
Carat will be responsible for omnichannel planning and performance marketing to drive full funnel outcomes for the apparel brand.
Joyce Tan, Marketing Director of UNIQLO Singapore, commented, “Carat Singapore presented a very balanced and holistic view that addressed our business needs for online transformation, while respecting our roots in brick-and-mortar stores. This approach speaks to our focus to be relevant to today’s omnichannel consumer. More importantly, the Carat team demonstrated passion and a drive for results, and the ability to see through a local lens to address the needs of our customers – values that UNIQLO holds close to heart. We look forward to working closely with them to take the UNIQLO brand to the next level in the years ahead.”
Jean Lee, Client Partner, Media Group, dentsu Singapore, said, “Carat’s integrated marketing solutions are driven by a single customer view, and together with UNIQLO’s LifeWear philosophy of simplicity and improving lives, we hope to achieve the shared vision of seamless O2O experiences for UNIQLO Singapore to become a truly omnichannel retail company.
While we have seen many retailers migrate online during the pandemic, UNIQLO firmly believes that brick-and-mortar stores remain essential to their business. This offers UNIQLO consumers the flexibility to browse and purchase both online and in-store, and combinations of the two. There is much potential for omnichannel media planning and hybrid models, and we are certain that our one dentsu service model and capabilities in O2O marketing will bring UNIQLO to the next level of digitalisation.”
