KUALA LUMPUR, MALAYSIA — Dentsu Malaysia has won all Pizza Hut‘s media buying and planning services effective July 2021, becoming its key partner on its transformational e-commerce journey towards in-home dining. Dentsu’s mandate is to create meaningful end-to-end media experiences through data-driven marketing and future-proof Pizza Hut for a cookie-less ecosystem.
The move aims to maximise Pizza Hut’s e-commerce leadership to drive sustainable business growth in a shifting pandemic world. As a partner, dentsu has put together team Red Roof that brings resources across the group to implement a seamless agency model
Dheeraj Raina, CEO of dentsu Media: “Rules of the game in QSR category have changed and so has the consumer behaviour. While delivering delicious food to home with convenience has become table stakes in the category, delivering distinctive attention is the key to win. We are excited about the opportunity to work with a brand that is loved by millions and the opportunity it gives us to push the ceiling of innovation further.”
Emily Chong, CMO of Pizza Hut Malaysia, said: “Sharing the same vision and commitment in making transformative step-change is key to win fast in this new frontier, and Team Dentsu has clearly demonstrated these through the acceleration and scaling of data-driven tech-enabled media capabilities for Pizza Hut.”
Kien Eng Tan, CEO of dentsu Malaysia, noted: “ We will be completely focused on Pizza Hut to further strengthen its leadership. This win is a result of radical collaboration and the speed at which we have built a technological and data-driven spine to cater to clients’ flexible needs.”
