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New Business: MullenLowe Philippines Wins New Assignments Covering Experience, Branding and Digital AOR

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MANILA, PHILIPPINES – To start 2020, MullenLowe Philippines welcomed the Department of Tourism, the Philippine International Convention Center, Restylane, and Shakey’s to its roster of clients.

The Department of Tourism awarded the Korea-Philippines Friendship campaign, celebrating 70 years of diplomatic relations between South Korea and the Philippines, to the agency after a pitch in late 2019. The Philippine International Convention Center decided on the agency’s relaunch campaign after a pitch as well.

Restylane is a global brand with over 30 million treatments worldwide and counting. “Partnership finds a different meaning in MullenLowe. Teamwork among its people is strongly evident to deliver highest level and quality customer engagement. Restylane is in good hands,” said Michelle De Jesus, Business Unit Manager (Prescription & Aesthetics), Galderma Philippines.

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Shakey’s appointed MullenLowe as digital AOR going into 2020. “We love the energy of the MullenLowe team, which is a great fit to Shakey’s WOW philosophy and our promise to bring FUN. FAMILY. PIZZA to guests. We are confident they will help push our brand forward in this era of marketing convergence,” said Jas Eusebio Yu, Digital Acceleration Director.

“The breadth of assignments across the recent wins shows great things can happen when we hyperbundle,” said Leigh Reyes, President and Chief Product Officer of MullenLowe. “Our expertise in experiential marketing, branding, and creativity in digital customer engagement, not to mention PR and media relations, means clients can truly expect synergy and stewardship.”

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