SHANGHAI, CHINA — Decathlon has appointed OMD as its media agency in China following a multi-agency pitch. The appointment will see the Omnicom Media Group-owned network take on integrated media planning and buying duties across traditional and digital channels for the world’s largest sports retailer.
Guided by OMD Design, the agency’s end-to-end planning process, OMD China clinched the account by displaying a strategic approach to deliver business results through digital and data-led expertise.
“Over the course of a rigorous selection process, OMD demonstrated their experience and passion for the sports category as well as their advanced strategic thinking with integrated group resources,” said Heddy Yuan, Chief Marketing Officer of Decathlon China. “I’m confident our partnership will result in our brand breaking through in a highly-competitive category and we look forward to work with OMD together for a new journey in the coming future,” she added.
“This appointment is a testament to OMD’s strategic approach and our emphasis on placing greater insights and capabilities at the heart of communications planning,” said Connie Chan, CEO of OMD China. “Coupled with the calibre and passion of the team, we look forward to leveraging the best of our capabilities to drive direct and measurable business impact for Decathlon,” she added.
This appointment comes at the back of OMD China’s recent wins that include UNICEF, BHP and Taro, a Thai snack company.
