SINGAPORE — OMD Singapore has been appointed by foodpanda to be its media agency following a pitch. OMD is mandated with the responsibility of managing foodpanda’s media planning and strategy across various touchpoints. The agency won the pitch by impressing foodpanda with out-of-the-box client-driven ideas and strategic media planning approaches which taps into OMD’s data capabilities and network. The cherry on the cake – the agency’s energy and proactiveness, which eventually led them to win dish of the day.
“Operating in an increasingly competitive landscape means we need to constantly serve up new and creative ways of engaging with our audience, and it is crucial that we partner an agency that can run at the same pace that we do. We were impressed by OMD Singapore’s ability to effectively combine creativity with feasibility, and we look forward to continue delivering great food, and groceries, and also amazing content,” said Laura Kantor, Marketing and Sustainability Director, foodpanda Singapore.
Sadhan Mishra, Managing Director, OMD Singapore, commented, “We are thrilled to learn that our strategic media planning approach resonated with foodpanda. Through the pitch process, it was gratifying to see that foodpanda valued a long-term brand building process along with short-term goals that align with the values of our agency. With OMD’s understanding of the market and experience in the field, we are confident that we will be able to help foodpanda establish their place as a valuable brand in Singapore in addition to fuelling their upcoming offerings. What a way to kickstart our year with such an amazing partnership!”
