KUALA LUMPUR, MALAYSIA – Warner Bros Pictures Group has appointed PHD to manage its integrated media duties in Malaysia following a competitive market review. The appointment will see PHD deliver integrated media strategies, as well as planning and buying duties for the entertainment company behind box-office hits such as the DC Superheroes franchises and New Line Cinema blockbusters.
The market review, which saw executives from Warner Bros. global headquarters in Burbank, California join their regional and local counterparts in Hong Kong and Malaysia to identify the right agency partner, involved 4 agencies in Malaysia. The strength of PHD’s strategic product, along with its proprietary platforms – Omni and Omni Studio – were cited as key determinants in the company’s decision, delivering unparalleled audience insights and communications strategies.
“We are delighted to partner with PHD, having always admired their passionate approach in challenging the status quo and delivering fresh thinking,” commented Chow Will Pin, Managing Director of Warner Bros Malaysia. “We look forward to working with the talented team on innovative campaigns for our diverse slate of movies and taking entertainment marketing to the next level.”
Eileen Ooi, Managing Director of PHD Malaysia, adds: “We are truly delighted to partner with a marketing powerhouse like Warner Bros and work with them on their continued success in Malaysia. The entertainment industry is ever-evolving; pinpointing key audiences and targeting them based on passion points is becoming increasingly critical to deliver cut-through in a highly competitive space. We look forward to working closely with the team and collaborating on fun, yet impactful, campaigns for their films.”
With the appointment taking effect immediately, PHD has already begun work on the launch campaign of ‘Birds of Prey and The Fantabulous Emancipation of One Harley Quinn’. The campaign will deploy experiential marketing across multiple media touchpoints, allowing Malaysian audiences to “see the world through Harley Quinn’s eyes”.
