Jakarta – Paragon Technology & Innovation, the manufacturer of Indonesia’s most popular cosmetic brands, has appointed PHD to manage the digital planning and buying duties for its Emina and Make Over lines. The appointment goes into effect 1st April.
The market review commenced in December 2019 and saw five agencies compete for the digital remit. PHD’s digital capabilities and media creativity were cited as key drivers of the agency’s appointment.
“We were looking for a media partner who can enhance our online presence and take our brands to the next level of success in an increasingly digital world,” commented Amalia Sarah Santi, VP of Marketing Investment and Digital Transformation at Paragon Technology & Innovation. “We chose PHD because of the agency’s strength in digital strategy, as well as the calibre of the creative and innovative ideas the team presented for our brands. We look forward to working with them on engaging our brands’ consumers with fun and creative digital communications.”
Rajat Basra, CEO of Omnicom Media Group Indonesia, adds: “We are delighted to partner with homegrown brands like Emina and Make Over, which have already achieved incredible success. We are excited to work with the teams on their digital strategies and ensuring we continue to communicate their amazing brand stories to the right audiences.”
For more information on PHD: www.phdmedia.com
For more information on Omnicom Media Group: www.omnicommediagroup.com
