MANILA, PHILIPPINES — Leading food and beverage company PepsiCo Southeast Asia officially appointed Publicis Groupe as the media agency for its portfolio of world-leading food and beverage brands, following a competitive pitch.
Publicis Groupe created PLUS+ by Publicis, a dedicated business solution, inspired by PepsiCo’s aspirations of faster, stronger, and better. This dedicated business unit creates an ecosystem of media, creativity, and technology for positive impact on business outcomes. PLUS+ unlocks growth in the dynamic marketplace with consumer-centric solutions and transformational, data-driven capabilities. The purpose-driven operating model is people-first, with positive shared values underpinning a modern way of working.
“We would like to thank the incumbent team at Mindshare for their years of work as well as our agency partners that participated in the review. Publicis Media was selected after a very thorough and competitive pitch process. Their expertise in the areas of importance to our business, like data, digital, analytics and commerce saw them emerge as our partner of choice,” said Lilly Yip, chief marketing officer at PepsiCo APAC.
Speaking on the win, Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia said, “We are excited to be appointed PepsiCo’s media partner in this very dynamic and fast-growing region. We really respect the process that PepsiCo ran for its thoroughness and desire to discover the best from the agencies participating. Our entire team is incredibly motivated by the opportunity to create industry-leading work for these iconic brands in the future.”
The win follows a multi-agency pitch that kicked off earlier in the year in April.
