SINGAPORE – Redhill, the Singapore-headquartered public relations and communications agency, has won the account for the launch of Kimpton Kitalay Samui, the first resort in Thailand under IHG Hotels & Resorts’ luxury boutique brand, Kimpton Hotels & Restaurants.
The partnership will see the agency planning and executing a full launch strategy in Thailand for Kimpton Kitalay Samui. It is the second Kimpton hotel in Thailand following the brand’s debut in October 2020 with Kimpton Maa-Lai Bangkok, which Redhill also had a hand in launching. “We are thrilled to be working with the Kimpton brand once again to further its distinctive hospitality concept in Thailand,” said Tavy Cussinel, Managing Director of Redhill. “Redhill and Kimpton Kitalay Samui have a shared interest in communicating a differentiated stay experience driven by the power of human connection.”
The resort’s name is derived from two Thai words: ‘kita’, which means ‘song’ or ‘singing’, and ‘lay’, which translates to ‘sea’ and encapsulates the spirit of the local community. ‘Kitalay’ is thus a joyous ode by Kimpton celebrating the siren song of the sea as well as the warmth of human connection and community in an idyllic escape, and this is woven into every aspect of the resort.
The 138-key luxury boutique beachfront property on Choengmon Beach will open later this year where guests will experience Kimpton’s signature heartfelt service, distinctive design and first class restaurants and bars. Tranquil and private, its stunning luxury pool villas offer unique direct access to the beach and guestrooms with private access to the pool or spectacular views over the Gulf of Thailand.
From playful and sophisticated design to award-winning restaurants and bars, Kimpton is known for creating immersive guest experiences that foster genuine human connections. This luxury boutique resort will conjure the romance of a village intimately connected to the sea through an enchanting fusion of contemporary design and traditional accents, and every touchpoint of the guest experience will speak to the destination’s heritage for a modern, authentic and meaningful stay.
Michael Janssen, General Manager, Kimpton Kitalay Samui says, “Kimpton Kitalay Samui will be our take on the return of the Samui way of life, and celebrate adventure as well as a taste of village living through the resort experiences, four restaurants and bars. Not forgetting our signature Kimpton perks, including Morning Kickstart, Social Hour, our pet-friendly policy and more. It was absolutely vital to us that we work with an agency that fully understands our dedication to thoughtful curation and meaningful, unscripted and ridiculously personal guest experiences.”
Established in 2014, Redhill is embedded in Southeast Asia, with a reach that extends to Northern Asia, Europe, Australia, UAE, and the US. The agency is present in 17 countries and has grown its staff to over 120 senior consultants. This win is the newest addition to Redhill’s portfolio of luxury and lifestyle clients in Asia.
