SINGAPORE — Rosetta.ai, the Taiwan-based B2B startup trusted by over 1,000 e-commerce merchants, has appointed Construct Digital to launch its brand across eight markets in Asia Pacific, including Singapore, Hong Kong, Malaysia, Indonesia, Philippines, India, Australia and New Zealand.
Construct Digital has been appointed the agency of record for a 12-month period, with its scope covering Value Proposition, Brand Positioning, Lead Generation as well as Customer Development & Retention. The contract also includes all creative development, production, and media planning & buying duties.
Co-Founders of Rosetta.ai, Daniel Huang and Alice Li, commented, “We were looking for a transformational agency partner with a strong understanding of our expansion markets, clear knowledge of the e-commerce space and a passion for understanding the human traits and drivers behind customer decision making. Construct Digital demonstrated a clear understanding of this and they have a track record of success in helping SaaS companies grow and scale. We know that our technology helps e-commerce merchants unlock real value with their customers and we are looking forward to working with Construct Digital to tell that story and helping e-commerce merchants in the region grow even further.”
Richard Bleasdale, newly appointed CEO of Construct Digital, also commented, “We are so proud to partner with Rosetta.ai to help them launch their brand and business across key markets in Asia Pacific.
This entrepreneurial and visionary team has been pushing the boundaries of ecommerce technology and we are thrilled to be working with them. They are smart and innovative change agents who are on a mission to transform the e-commerce space for local business operators across Asia Pacific.
We look forward to a powerful partnership together with a range of transformational thinking and ideas, to launch very soon.”
