PHILIPPINES – UM, the global marketing and media agency network of IPG Mediabrands, have today announced their appointment as agency of record for foodpanda, following a competitive pitch that concluded in 2019.
foodpanda, the International on-demand food delivery service has grown to more than 100,000 partner restaurants in more than 325 cities across 13 Asian and Central Europe countries globally including Bangladesh, Cambodia, Hong Kong, Laos, Malaysia, Myanmar, Pakistan, Philippines, Singapore, Taiwan, Thailand, Romania and Bulgaria. The company, which belongs to Delivery Hero, worldwide leader of the food delivery industry, distinguished UM’s strength in strategic insight and business analytics as their deciding factor in the new partnership.
“We believe that it’s time to cast away the notion that food delivery convenience comes with a cost” said Mark Samson, foodpanda Campaign Manager. Samson continues, “We look forward to working with UM to share our vision of providing affordable and accessible food services, while slowly turning the Philippines Pink with foodpanda!”.
UM Philippines Managing Director Reena Francisco added, “foodpanda is more than a food delivery service. They have a genuine excitement for world cuisine which filters through the DNA of their brand. From showcasing local businesses, working with chefs and breaking new food trends, or sharing the history behind well-loved recipes; they are all about making connections, and UM is in the business of creating connections!”
Francisco continues, “We are so excited to work with this fresh dynamic brand to protract their growth and use our science, art and insights to build consumer connections in the moments that matter.”
The new business appointment is effective January 2020.
