SINGAPORE — UM, the full-service media and marketing solutions agency within Mediabrands, has announced its appointment as media agency of record for Sentosa Development Corporation (SDC), following a competitive pitch review that concluded in April this year.
As the incumbent on the media business, this win will mark UM’s second term as media agency of record for SDC which develops and manages Sentosa, Asia’s leading leisure destination and Singapore’s premier island resort getaway.
Lishan Lim, Client Partner UM Singapore commented, “We are extremely excited and also feel very privileged that Sentosa has made the decision to reappoint UM.”
Sentosa cited UM’s strength of strategic and creative media activation ideas, and an in-depth understanding of their business as key criteria to their decision making.
Lim continued, “Winning new business in such a competitive landscape is always challenging, and retaining such a desirable and nationally significant client in Singapore even more so. It bears testament to the strong partnership we have in place, one which we treasure and will continue to grow.”
UM’s previous collaborations with Sentosa include the launch of their landmark Make Time campaign in 2019 which continues to evolve to this day, and SEA’s first-ever Pokémon GO Safari Zone in April 2019, which went on to win an award for Best Use of Digital at the Singapore Media Awards.
UM’s appointment as media agency of record for SDC is effective immediately.
