MUMBAI, INDIA — Experience Commerce (EC), a digital marketing company under the Cheil Group, has consolidated its ongoing partnership with FMCG company Wipro Consumer Lighting by retaining another year’s contract for its digital mandate. The mandate cements the six-year-old ongoing relationship between WIPRO and EC which has witnessed positive business results year on year.
Over these six years, EC has been in-charge of Wipro’s content development, creative designing, conceptualization, design, and development of branded content, including videos, and website & mobile application development, associated application solutions, technology infrastructure, and support, and maintenance services of application platforms and destination sites. EC has successfully delivered performance and quality that has propelled Wipro towards the top of its leadership game in the industry.
Jayaganesan Kandan, Marketing Head at Wipro Consumer Lighting, said, “It is extremely important for us to continuously be in touch with our consumers. Be it our new product launches, festive campaigns, or any other promotional drives, it becomes crucial for us to communicate in a crisp and clear manner that is creative too. Experience Commerce is highly focused and acts based on a sharp customer data-driven approach that helps the visibility of our products to the right audience and helps us increase our sales and revenue. Experience Commerce has provided us support irrespective of the day of the week or the hour of the day. We see a perfect partner in them for our digital requirements.”
Experience Commerce has delivered some successful digital films campaigns like Social Distancing will bring us together, not apart, Add brightness with smartness this Diwali (over 3.7 million views on Youtube) and Chintu, the Magician with Wipro Smart Lighting (Over 4.3 million views on Youtube); among many others.
Experience Commerce also built and launched Wipro Lighting Smart Portfolio Brand Commerce Online using the mix of content and keyword optimization for driving conversions. The EC team built a robust keyword list by leveraging AI automation for understanding the keywords that the target consumers were searching for and also added content fuel to the keyword fire that made consumers make the final purchase decision. This resulted in 11 times more ROI for WIPRO, 9% of Average Cost overspends (ACOS), and over 2.7 Million impressions were achieved among the target consumers.
Meera Ghare, vice president, account management at Experience Commerce, said, “Wipro is not our client but more like a family now. Since the early days of the digital journey, we have grown together from strength to strength. The partnership is very strategic, and we are extremely focused on delivering the best of ours to WIPRO. EC’s combination of content, technology, and strategy will continue to help Wipro increase its consumer base and business. While working together we have learnt so much from them and look forward to multiplying the value in their business”
