NEW YORK, USA — New York Festivals International Advertising Awards, together with the NYF SeeHer Award, has launched its latest episode of the content series “Female Founders” with Shelley Zalis, co-founder of SeeHer and CEO of The Female Quotient.
The NYF and SeeHer series “Female Founders” showcases women entrepreneurs, and chronicles the challenges and triumphs these exceptional women experienced while creating a thriving business.
“NYF is proud to showcase innovative women entrepreneurs within this series reflective of the SeeHer Award,” said Scott Rose, executive director, New York Festivals Advertising Awards. “We’re thrilled that with Shelley, as both our partner in the SeeHer Lens Award and the “Female Founders” series, we are able to champion women in business and share with the world the remarkable success they have achieved.”
The second episode of “Female Founders” kicks off with host Shelley Zalis’ recent interview with Meg McElroy, founder/creator of Bambuddha, a sustainable and eco-conscious bamboo sunglass, and lifestyle product company.
Within the episode, Shelley delves into Meg’s backstory and the inspiration for launching her company, the impetus for following her passion, and how she successfully integrates work, play, and sustainability into her life journey.
“We are just so inspired and proud of you,” said Shelley. “You’re a “do good” and “do well” at the same time…which I think is the integrated life that you are leading.”
“It’s important to bring together like-minded individuals and really start to support each other in our mission and our vision and grow as a family, and evolve together,” said Meg.
SeeHer is a collective of marketers, media organizations, and industry influencers committed to creating advertising and supporting content that portrays women and girls as they truly are and in all their potential.
“The SeeHer Lens Award, now going into its third year in 2023, celebrates advertisers who are driving change and bringing visibility to creative content that supports the ideals of the SeeHer movement,” said Scott Rose. “SeeHer serves as the catalyst, harnessing the collective power of the entire marketing and media ecosystem, to drive change.”
The SeeHer Lens Award is a partnership between New York Festivals Advertising Awards, The Female Quotient (The FQ), and the ANA and honors best-in-class creative film work submitted to the competition that exemplifies gender equality and accurate portrayals of women and girls in advertising.
The 2023 New York Festivals Advertising Awards competition will open on February 01, 2023.
