26 September 2022 – Global music and TV star Nicole Scherzinger announced an investment into HANJAN, Singaporean-founded premium wellness and lifestyle brand created by a team of women from Singapore, the Philippines, and Korea. The creator and founder of the brand is Singaporean entrepreneur, Kuik Xiaoshi. The brand officially launched successfully this year at a self-titled event called HANJAN OASIS alongside the top music festival Coachella in April 2022.
“Throughout my career, I’ve always been deeply passionate about fitness and wellness. A healthy mind, body, and soul is key to my present and future self. I first got in touch with HANJAN at Coachella. The first product of the brand was a hydration jelly that helps with hangovers and liver protection. I tried it, it worked and I called the team to understand the brand story and what the brand wants to achieve, and decided to be part of the journey. I am delighted to be an investor and partner in HANJAN. I also loved that this is a women-founded-and-led brand,” said Scherzinger.
HANJAN is an East-meets-West holistic wellness brand that creates natural plant-powered products made with oriental herbs. Unlike other wellness brands, the product development team derives its formulation from Traditional Asian Remedies and reinvents the age-old elixirs with modern practices.
Today, the brand offers a unique range of products and has recently launched two product lines into the market:
HANJAN Recharge Booster Jelly, a hydration supplement that helps with hangover protection. The supplement also promotes natural alcohol defense and liver health. The Recharge Booster has been heavily promoted by celebrities and influencers including Scherzinger, top female rapper BIA, musician Qveen Herby, digital entertainer Bretman Rock (with more than 20 million fans), DJ MOS, DJ Iesha Irene, Netflix’s Selling Sunset star Amanza Smith, rap duo Abstract Mindstate, television and reality personalities Mo Heart and O’Neal McKnight and some of Asia’s largest influencers and content creators.
HANJAN Energy Boost Powder is a citrus-flavored pre-workout clean energy booster. The product is designed to strengthen endurance during physical activity, with a prized herb — the Korean Red Ginseng, hence increasing stamina, improving mental focus, and speeding up metabolic function.
The brand also teases the Asian launch of its newest product HANJAN Energy Boost Powder in an immersive wellness activation during the 2022 Singapore Grand Prix happening on September 30 to October 02.
“We’re excited to have Nicole on board with us. We’ve always admired how she uses her platform and celebrity power to advocate for a healthy lifestyle. With her support, we’re confident that HANJAN can do its part to further its mission of delivering the highest quality of products, education, and experience to high-performing individuals,” said Xiaoshi Kuik, creator of HANJAN.
For more information on HANJAN, please visit https://hanjan.store.
