MANILA — 2017 is shaping up to be a strong year for NuWorks Interactive Labs. The country’s leading independent innovations agency has landed five new accounts, adding to their growing portfolio of clientele.
Besting out a total of eight other agencies, NuWorks will now handle the digital communications of Cream Silk, Nido, San Mig Light, Purina, and Belo Baby. The agency’s scope of work will range from digital strategy and creatives to e-commerce strategy and content. These wins continue to boost NuWorks’ track record of delivering digital transformation rooted in insightful data, outstanding creativity, and progressive technology.
“Data, creativity, and technology that move human stories and provide meaningful customer experiences—these were the keys to these wins,” explains Manny Gonzales, Head of Strategy and Analytics at NuWorks.
A bigger, more experienced creative team, headed by Executive Creative Director Joey David Tiempo with newly-hired creative award-winners Abi Capa and Pauline Ty, was also instrumental in delivering exceptional work that resonated with the clients and answered their brand’s needs. “It’s easy to win clients over when you have proof that you can make ideas happen. Working closely with the NuWorks creatives is an awesome R&D team; we can prototype executions in time for a pitch,” says Tiempo.
Dorothy Dee-Ching, Marketing Director for Hair at Unilever, also comments, “Equipped with their strong expertise and notable experiences in brilliant digital executions, we believe this partnership with NuWorks will bring to life our brand vision in a connected world and will further enhance Cream Silk’s relevance to the modern Filipina.”
“We’re excited to be blown away by the big pioneering ideas they’ll think of and execute for our brand,” agrees Rob Roque, Consumer Marketing Manager of Nido.
Entering their eighth year in the business, NuWorks is celebrating these new partnerships together with other significant wins. With a 120-strong talent pool, the agency is poised to “create and deliver value and magic for these amazing brands as they embrace the power of digital,” says Jeff Saez, President and Chairman of NuWorks. “We are truly honored to have these brave, bold brands in our portfolio. We look forward to embark on successful, lasting partnerships with them,” he adds.
In photo are The Creative, Client Servicing, Strategy and Analytics, and Research and Development teams behind NuWorks Interactive’s recent pitch wins
