MANILA, PHILIPPINES – Omnicom Media Group surged as the number one media holding company in the Philippines, according to the latest RECMA Diagnostics report. The agency increased four points over the last six months and seven points over the last three years, catapulting it to the top spot from its former third placement.
In individual ratings, Omnicom Media Group agencies PHD and OMD are given high rankings, placing third and fifth, respectively. Hearts & Science, formerly M2M, will be evaluated progressively after officially transitioning to the agency name in the Philippines last October.
OMD retains a High Profile assessment, scoring well in Structure — the measure of an agency’s resources and client profile. PHD, for its part, rises to the top three in New Business Balance after several high-profile wins, including Mitsubishi and Warner Brothers Discovery. These victories bolstered its scores in Vitality, an indicator of an agency’s dynamism and health.
Mary Buenaventura, President and CEO, OMG Philippines, said, “These results are proof of our dynamic and innovative culture, with transformation being our north star. OMG Philippines has always been client-first, data-led, and people-powered. Leveraging OMG’s Agency as a Platform proposition, we will continue to co-create impactful solutions that drive growth for our clients and agencies.”
RECMA is an independent research company based in Paris, producing a wide range of rankings and reports dedicated to media industry professionals. The bi-annual RECMA Diagnostics report is based on the evaluation of 686 agencies in 45 markets.
Utilising 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data & content resources; and homogeneity across geographies.
Participating agencies are ranked both numerically by ‘quali-points’ and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile and Average Profile.
