Equality in the workplace seems to be quite far from realization. Around the world, just 24% of CEOs are women and only 1 out of 4 have accomplished a degree and secured a job. To mitigate the situation, Wunderman launched No Gender Profiles, a free plugin extension for Google Chrome that works while browsing Linkedin. It hides some candidate’s data, such as name and gender, so skills and capabilities can be appreciated without prejudice.
Equality in the workplace seems to be quite far from realization. Around the world, just 24% of CEOs are women and only 1 out of 4 have accomplished a degree and secured a job.
The advertising industry is no different. For IWD Wunderman BA, the agency headed by Dany Minaker and Patan Tarazaga, launched No Gender Profiles a digital tool that helps recruiters to perform searches using Linkedin focusing exclusively on what really matters about a candidate: skills.
No Gender Profiles, launched by Wunderman for the International Women’s Day, is a free plugin extension for Google Chrome that works while browsing Linkedin. It hides some candidate’s data, such as name and gender, so skills and capabilities can be appreciated without prejudice.
Victoria Cole, Wunderman BA VP pointed: “I´ve always wondered what women could do to help others. I strongly think this simple but powerful idea can collaborate towards hiring equality. We really want to lead by example.”
“We are the largest agency in Argentina these days. With over 450 people and a team composed 55% by women, gender equality is not just a claim to be repeated but a behavior for us”, said Melisa Trench, HR Senior Manager.
Credits
Agency: Wunderman Buenos Aires
Executive Creative Directors: Patán Tarazaga/ Dany Minaker
Creative Director: Julia Stöger, Mónica Salgado
Writer: Sergio Alzate
Art Director: Saymon Souza Medeiros
Account Director: Carolina Graziano
Account: Leonardo Ferrari
Development: Pato Facal, Diego Miola, Angie Otero
Head of Strategy: Mathilde Yvert
