MANILA, PHILIPPINES – PAGEONE Group, the most awarded public relations and communications network in the Philippines, proudly announces the appointment of Aresti “Toteng” Tanglao as the new Campaigns Director of BrownBag Communications (BBCOMM), a key member of PAGEONE Group.
Toteng, a highly respected communications strategist with over two decades of experience, is known for his expertise in reputation management, crisis communications, brand positioning, and strategic storytelling. His appointment signals BBCOMM’s commitment to further strengthening its reputation management services, ensuring that its clients are well-equipped to navigate the evolving communication landscape.
PAGEONE Group President Vonj Tingson expressed confidence in Toteng’s ability to drive BBCOMM’s campaigns forward.
“Toteng Tanglao is a proven leader in the field of strategic communications. His track record in managing crises, building reputational resilience, and shaping compelling brand narratives makes him a valuable addition not just to BBCOMM but to the entire PAGEONE Group. His leadership will enhance our ability to provide cutting-edge, high-impact PR solutions for our clients, ensuring that we remain at the forefront of the industry,” Vonj said.
Toteng’s vast experience spans multiple industries, including regulated goods, banking, pharmaceuticals, healthcare, and corporate affairs.
As BBCOMM’s new Campaigns Director, Toteng will report directly to BBCOMM Managing Director Ma. Luisa “Louie” P. Sebastian, APR, and will oversee the agency’s key reputation management and crisis communication initiatives.
Luisa emphasized the significance of his appointment, recalling their long-standing professional relationship.
“The BBCOMM team is thrilled to welcome Toteng onboard. I have known him since the late ’90s, and we’ve worked together on multiple fronts to protect the reputation of our clients. His deep expertise in crisis management and strategic communications will be invaluable in elevating our services. Having him in BBCOMM will empower our clients to better manage their reputation and strengthen their brand trust,” Luisa shared.
Toteng shares his excitement on the opportunity to lead BBCOMM’s reputation management strategies, seeing it as a natural extension of his expertise.
“For me, this role is more than just a career move—it’s a return to where I thrive: reputation management, crisis communications, and trust-building. Reputation isn’t just about crisis response; it’s about building a foundation of credibility long before challenges arise,” he said.
With Toteng, BBCOMM will expand its reputation management offerings to include:
- Advanced crisis communication simulations, equipping clients with hands-on experience in managing high-pressure situations.
- Enhanced stakeholder engagement programs, strengthening relationships with key audiences.
- AI-driven sentiment analysis tools, enabling brands to monitor public perception in real time.
- Executive positioning strategies, helping corporate leaders establish themselves as trusted industry voices.
BBCOMM will also implement proactive risk assessment models, ensuring clients can identify and mitigate emerging threats before they escalate into full-blown crises.
“Reputation management is not just about reacting to crises—it’s about foreseeing risks, preparing in advance, and shaping narratives that withstand scrutiny. At BBCOMM, we will develop strategic frameworks that help brands build long-term resilience,” Toteng explained.
Vonj reaffirmed PAGEONE Group’s commitment to innovation and excellence, emphasizing that Toteng’s leadership will further strengthen the Group’s industry dominance.
“At PAGEONE Group, we believe in staying ahead of the curve by continuously refining our strategies and expanding our expertise. With Toteng leading BBCOMM’s campaigns, we are reinforcing our ability to provide dynamic, forward-thinking communication solutions that deliver real value to our clients,” Vonj stated.
Luisa echoed this sentiment, highlighting how BBCOMM’s growing capabilities will benefit clients navigating today’s highly scrutinized business environment.
“Reputation is one of the most valuable assets any organization can have. With Toteng at the forefront of our campaigns, BBCOMM is better equipped than ever to help brands build credibility, manage risk, and emerge stronger in the face of challenges,” she said.
