NEW YORK, USA – Geometry, WPP’s End-to-End Creative Commerce agency, announces the appointment of Manuel Bordé as North American Creative Lead as part of an overall plan to boost its creative leadership in the region. Effectively immediately, Manuel will be based in New York and will partner with NA CEO Tyler Murray, and the global creativity community, to accelerate Geometry’s creative commerce culture and offering in North America. This news comes on the heels of the agency’s appointment of Till Hohmann as Chief Creative Officer, EMEA.
“At Geometry, we believe commerce is the next great canvas for creativity. People can now buy anything, anytime, anywhere, providing more moments to use commerce to build brands, drive conversion, and improve the lives of consumers. Manuel is a visionary creative who has not only seen the creative potential of commerce but has consistently delivered exceptional work in this space, recognized at the highest levels for elevating brands worldwide. I couldn’t be more excited to partner with Manuel and our new CSO, Curt Munk, to lead brands into this next great era of connected commerce,” comments NA CEO Tyler Murray.
Manuel joins Geometry NA with more than a decade of multinational advertising experience in markets including USA, UAE, Panama and Colombia. Most recently serving as ECD at TWA\ RAAD, he brings an interdisciplinary skillset for creating work that spans across multiple categories. In the last two years alone, he has amassed recognition for his award-winning work honored with 160 awards from Cannes Lions, D&AD, Clio Awards, Dubai Lynx (seven Grands Prix), London International Awards, New York Festivals, Loeries (one Grand Prix), Epica, Cristal Awards (two Grands Prix), MENA Effie Awards (one Grand Prix) and Warc (one Grand Prix). In 2018, Manuel was named the #1 Creative Director in the MENA Region by the B&W Report.
On his new role, Manuel remarks “I am absolutely thrilled to be joining Geometry at such a pivotal moment. With their stellar pool of brands, any creative leader would dream of having the access to deliver ideas that reimagine moments across the full commerce landscape. The commerce arena has become a playing field with new formats and with huge undiscovered potential for creativity. I look forward to collaborating with the exceptional team to create work that is clever, resourceful and unexpected. Work that solves business problems and helps brands grow.”
