Bukalapak, the Indonesian e-commerce unicorn, recently appoints Haswar Hafid as VP of Advertising to ensure its marketing solution can reach brands of all sizes, including MSMEs, and to look at ways ad tech solution partners can be embedded into the platform.
Haswar has more than a decade of experience working in technology companies such as Facebook, Yahoo and Microsoft, helping multiple brands and agencies to find business impact when entering in a partnership Willix Halim, Chief Operating Officer of Bukalapak, said, “We’re excited Hoswar joins the Bukalapak Squad. He is the kind of person who will push boundaries to drive scale of our initiatives.”
Trusted by more than 70 million active users, more than 5 million sellers, more than 2 million mom and-pop kiosks and agents throughout Indonesia, as well as more than a thousand brands participating in BukaMall, Bukalapak records more than 2 million transactions per day and an average of 134 million visits per month on its marketplace. Bukalapak’s strong understanding of emerging middle class segment, backed by comprehensive data, is believed to be valuable for brands and agencies targeting the Indonesian mass market, which will set it apart from other advertising platforms.
“My previous employers are great institutions for me to learn about both technology and advertising for brands and agencies. One thing that I would take and is in the same spirit to what Bukalapak also embodies is around scalability. I look forward to working with brands and agencies to ensure Bukalapak as a platform can work for them at different scale, and at the same time develop the fundamentals required to shape our advertising growth roadmap,” explains Haswar.
In this newly created position, Haswar is tasked with developing advertising model which Bukalapak can offer to brands of all sizes, building commercial relationship and work closely with agencies to scale offerings in the market, as well as setting up advertising growth roadmap to make a sustainable and scalable advertising revenue stream.
“The last thing that we want to have is an e-commerce advertising model that just sells banners. We want to help brands find business impacts when they’re partnering with us,” closes Haswar.
