SHANGHAI – Geometry, WPP’s end-to-end Creative Commerce agency, has appointed Gaurav Arora to General Manager in Indonesia. Gaurav is tasked to continue leading growth with a focus on change and transformation. Based in Jakarta, he will report to Kenni Loh, CEO of Geometry Malaysia.
Gaurav has spent his career focused on leading data-driven, digital-focused initiatives to fuel business growth. Experienced in the entire South East Asia, India and China, he has helped a range of local, regional and global clients in both fast-growing and sophisticated digital markets. Joining from Grey Indonesia where he transformed the agency into a digital-first organization, he has helped his key clients achieve strong organic growth especially through digital-led and experience-driven ideas.
David Tay, the previous MD of Geometry Indonesia, has decided to step down to go back to his family in Singapore after successfully leading the agency for the past two years. During his time, he has significantly grown the client portfolio and Kenni Loh, Geometry Malaysia’s CEO, will oversee the business in Indonesia during transition.
Commenting on the appointment, Kenni said “Gaurav has a proven record in leading organizations through periods of change and transformation. In Indonesia we have demonstrated best-in-class activation services and Gaurav will transform the team into a pioneering agency that delivers solutions across all the channels and mediums where people are engaging with brands. I am confident that his wealth of digital and social experience will strengthen the seamless integration of online and offline. This is how we realize our vision of end to end, blending data and human insights to find the moments that matter and convert them into growth opportunities for our clients.”
Jesse Lin, CEO of Geometry APAC, said that Gaurav brings a great combination of experience and passion to the role. “We are focused on strengthening leadership and our offering across the region, to meet our clients’ needs as they are increasingly looking to drive growth at speed. At a time like this it’s a great pleasure to welcome Gaurav to the Geometry family. I believe under his leadership our Indonesia team will continue to deliver pioneering and brave work that thinks differently about our clients’ challenges, ultimately benefiting the whole region.
“I also want to thank David who contributed greatly to our clients’ success and left a very positive impression on the team, not only in Indonesia but also across the region. He worked closely with WPP as well, helping to raise Geometry’s profile within the organization. I wish him all the best in his future endeavours.”
Gaurav commented, “I am thrilled to join Geometry which is at the forefront of reimagining commerce. Today’s clients are looking for agency partners that know how to drive conversion and I believe Geometry’s focus on creative commerce brings success to the agency and client alike. I look forward to driving that success in Indonesia, which plays a key role in the region with its huge consumer market, high level of urbanization and fast-increasing per capita income”.
