MANILA, PHILIPPINES — Marketing and corporate communications company Omnicom Media Group (OMG) Philippines has named Meryl Yap as the agency network’s general manager. Meryl’s appointment bolsters the agency network’s leadership bench strength on the back of OMG Philippines Unilab win.
An industry veteran with two decades of experience, Meryl has held client leadership roles throughout her career working in global and local advertising agencies. In her previous client leadership roles at Mindshare, she oversees the planning and strategy portfolio for various Unilever brands across the food, confectionery, oral, and skincare categories. Prior to this, Meryl was ABS CBN’s head of digital sales and sales strategy, and was in charge of expanding and developing ABS CBN’s digital ecosystem selling strategy.
Meryl’s client leadership experience across a diverse portfolio of blue-chip clients such as Beiersdorf, Google, Nissan, and Visa will see her lead OMG Philippines in the new era of growth. In her new role, Meryl will be overseeing the agency’s client accounts, managing new business pitches, and streamlining agency processes to ensure the continuous growth of its clients’ businesses.
Mary Buenaventura, CEO of Omnicom Media Group Philippines shared, “Meryl’s extensive client servicing experience within the industry along with her knowledge and capabilities, makes her the right person to continue the success of OMG Philippines. With her on board, I am confident that OMG Philippines has the best team who are focused on building meaningful partnerships with our clients to help them accelerate their business growth.”
Meryl will report to Mary Buenaventura and will officially assume her new role immediately.
