HONG KONG — Media and marketing communications agency PHD Hong Kong has bolstered its leadership strength with the appointment of Antony Yiu as its Chief Executive Officer, effective immediately.
Tasked with transforming the agency, Antony will lead PHD’s vision, development, operations, and talent growth in his new role. In addition, he will also be responsible for driving digital transformation, addressing data privacy issues, and maximizing the use of AdTech and MarTech across clients’ businesses.
With over 20 years of in-depth experience in digital and performance media across the US and APAC, Antony joins PHD Hong Kong from DBS Bank (Hong Kong) Limited, where he was most recently Senior Vice President of Digital Acquisitions & Marctech.
Antony has a vast background in working with B2B and B2C clients on consumer marketing across various industries, including finance and travel. His experience expands across multifaceted aspects of media, building brands from the ground up and launching new start-up products. Antony’s dimensional approach and rich knowledge will bring renewed energy and vitality to the agency.
“Antony makes the leap over from client to agency, bringing a strong character, a fresh perspective, and a bold ambition that will inspire our people and enable growth for our clients. With his diverse skillsets, we are eager to see what the next chapter brings for the Hong Kong office with Antony at the helm,” said James Hawkins, CEO of PHD APAC.
“I am excited to join the PHD family and bring my experience to transform PHD into a next-generation agency. The mission is to lead PHD as an innovative, agile, and result-driven agency, uniting our talents at all levels to deliver thought leadership and award-winning work. My focus is on driving innovation and business transformation with our clients. Now is the time for PHD to be courageous, be different, and leave our mark in the agency-client ecosystem,” shared Antony.
PHD Hong Kong recently received best Agency Culture at the Marketing Interactive Agency of the year awards 2022.
