HANOI, VIETNAM — Creative agency Publicis Groupe continued its winning streak at the recently concluded MMA Vietnam’s Smarties Awards, winning Agency of the Year plus 15 trophies overall.
“MMA Smarties Awards is the biggest industry award show in Vietnam right now, celebrated by agencies and marketers alike, so we are thrilled to have emerged as the Agency of The Year 2022. And we are proud of the fact that we have been recognized for our excellent work across our key clients, making these wins even more fulfilling!” said Kate Bayona-Garcia, CEO of Publicis Groupe Vietnam.
Overall, Publicis Groupe Vietnam won:
- Agency of the Year
- Samsung Galaxy S21 FE “Unleash Your Fandom”: BEST IN SHOW, plus three Golds and one Bronze • Heineken Silver “The eKoin” – two Golds and one Bronze
- Mondelez Kinh Do “Keeping Festive Stories Alive”: One Gold, one Silver, one Bronze
- Nestle Nescafe “Tarot Ca Phe”: One Gold, one Silver, one Bronze
- Mondelez Kinh Do “Shop of Hope”: One Silver
And its clients have also won notable industry awards:
- MARKETER OF THE YEAR: Heineken Vietnam
- BRAND OF THE YEAR: Samsung Galaxy S21
- MOST RESILIENT BRAND OF THE YEAR: Nescafe
Last month, Publicis Groupe walked away with Vietnam’s first-ever Silver APAC EFFIE for “Keep Stories Alive,” created for Mondelez Kinh Do mooncakes, with Mondelēz International also winning APAC Marketer of the Year.
This follows Publicis Groupe Vietnam’s recent New York Festival (NYF) wins in July: the Groupe nabbed Vietnam’s only NYF wins this year, winning Gold and Bronze for Heineken’s “Juke Music in a Can” campaign.
More SMARTIES winners here.
