SHANGHAI – The 2016 R3 Agency Scope Report has been released naming Geometry Global the leading marketing services agency in their overall performance ranking. Geometry Global also achieved the number one position in client satisfaction.
The sixth report of its kind in China, the Agency Scope Report is a study on trends in the creative communications industry and the perception and performance of agencies in China, with a particular focus on marketing services agencies.
An amalgamation of Ogilvy Action and G2, the Geometry Global brand was launched in China less than two years ago. Despite the recent entry of the brand into China, the agency ranked third in unprompted awareness of marketing services agencies.
Commenting on the results Gareth Ellen, Geometry Global COO said: “As an agency we judge ourselves by the success of our clients’ businesses. Their support and recognition is hugely gratifying as we seek to provide more innovative solutions in shopper, trade, and experiential marketing.”
The results are significant given the importance of China to the agency. John Goodman, President Asia Pacific commented: “China is the largest market in Asia for Geometry and incredibly important to us. Therefore it’s immensely satisfying to see how well our brand is perceived, at such an early stage.”
