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MANILA— In essence, cooking is in itself an art form. The pursuit of the perfect dish takes time and effort. Just as how a writer is nothing without his pen, a kitchen connoisseur is reliant on the tools he or she has to work with.

The careful manipulation of fresh ingredients to produce exquisite dishes is not possible without the proper appliances required. This is where technology comes in. Rinnai, the no. 1 appliance brand in Japan since 1920, seeks to elevate the way Filipino millennials prepare their meals with tabletop stoves, hobs, cooking ranges, and range hoods designed with the precise performance of Japanese technology.

Fire Up the Efficiency

More than a kitchen appliance brand, Rinnai delivers the precision required to cook meals crafted to exceed even the most discerning of tastes. “Rinnai Philippines is proud to introduce a whole new range of kitchen appliances that will prove to be essential in the Filipino household,” shares Mitsui Industrial Corporation’s General Manager John Chuakaw. “All our products come with a slew of exciting features designed to bring ease, comfort, and convenience to the Filipino’s cooking practice.”

[L] Rinnai RFMEE96MS-F – Rinnai’s line of cooking range with self-cleaning and safety features [R] Rinnai RI-514E – A revolutionary product that can function as a cooker, griller, and as an oven.

From table top stoves that use stainless steel burners, to built-in hobs made with heat-resistant tempered glass, Rinnai specializes in sturdy, durable, and innovative appliances that revolutionize cooking for the average millennial.

 

The hotplates are even sourced from the world’s finest as it is produced by renowned German electric heating component manufacturer, E.G.O. Moreover, Rinnai’s line of free-standing cooking range is fitted with Sabaf® burners, the world’s best in advanced burner technology. And to make things easier, the catalytic cavity of Rinnai ovens can absorb grease and even reduce odors.

A Culinary Upgrade

Rinnai’s impressive line of cooking appliances are made for Filipinos looking to invest in a full kitchen set-up or outfit a newly-purchased home. As a purveyor of high-end, technologically advanced, and visually-appealing kitchen equipment, Rinnai makes it possible for today’s culinary hopefuls to adopt the measured discipline professionals have with their cooking.

[L-R] Rinnai Kitchen Brand Ambassador Chef Rosebud Benitez, Rinnai Group3 Sales Assistant Manager Masashi Morita, and Mitsui Industria Corporation General Manager John Chuakaw answering questions from the media during the press launch.

In addition, cooking with a Rinnai appliance adds a touch of sophistication to the way meals are prepared at home. “Rinnai’s innovation has me fully-equipped to serve my kids the meals they deserve,” says Celebrity Chef Rosebud Benitez. “The technology really makes the difference. Not only does it elevate my craft, it’s precision engineering makes working in the kitchen a breeze.” Rinnai appliances are made under the premise that even the simplest of dishes require precision.

Award-winning pâtissier Chef Miko Aspiras attests to both this and the kind of craftsmanship the Rinnai brand brings to the table. “Dessert-making is very visual. You delight people with the textures, the colors, even before they can respond to the taste,” Chef Miko explains. “Coming up with the exact plating requires measure and precision. Rinnai’s appliances help me do just that. Without it, I don’t think my creations would be that social media-worthy.”

Chef Miko Aspiras and Rinnai Brand Ambassador Chef Rosebud Benitez with their special dishes cooked with Rinnai kitchen appliance.

Through Rinnai’s technology, standards are taken a notch higher, allowing people to enjoy more comfortable lifestyles, a commitment that SM Appliance also happens to uphold. “Through our presence at SM Appliance, the largest appliance retailer in the country, Rinnai is made readily accessible and available to more and more Filipinos,” John adds.

In essence, a modern kitchen fitted with Rinnai appliances gives today’s millennial the ability to offer their families and friends a taste of something prepared with both passion and precision. “With Rinnai, all you need is creativity for your craft. As for the precision, Rinnai has got you covered,” ends John.

In main photo,  Rinnai brand executives and brand ambassador gathered at the media launch of Rinnai Philippines. Seen are: [L-R] Chef Rosebud Benitez, Mr. Naohito Shibata, Mr. Roger Chuakaw, Mr. Alex Chuakaw, Mr. Anthony Chuakaw, Mr. John Chuakaw, Mr. Seiji Taniguchi, Mr. Masashi Morita, Mr. Taiji Oyama, and Ms. Madoka Maemura.