LONDON, UK — Serviceplan, the international network out of Germany, has triumphed as the runaway top performer at the 2022 Cresta Awards, winning more than double the number of trophies collected by any other competitor. These include taking one of only five rare Grand Prix awarded.
Against competitors from around the globe Serviceplan took 28 honors, with 72andSunny and Edelman in joint second with 13 awards.
“This is a terrific performance by Serviceplan,” commented Lewis Blackwell, CEO of Cresta. “And all the better that they won with a diverse range of work.”
The Wish, created for Penny, was Serviceplan’s single Grand Prix. The other GP went to Riff Raff Films (with two) and Impact BBDO Dubai, and TRY of Oslo to take the remaining Grand Prix.
Blackwell added that this year’s competition had attracted a “new diversity” of entrants, with notable involvement from major clients. The UAE Government Media Office was a big winner, both for its own entries and as a client for Saatchi & Saatchi Dubai, while Tencent of China won for a range of work from its in-house creative teams.
Horizon FCB and Leo Burnett Riyadh were also big winners, further showing the rising creative force that is the Middle East.
Cresta President Alan Page added: “We aim to celebrate the whole world of those who set the creative standard, forging the new language of communication and marketing from all kinds of companies and changing our industry in the process. This year we see a remarkable range, a diversity of means and messages – from classic beautiful film and print, to remarkable work that engages with creative use of data and AI.”
With its distinctive jury system – 120 creative experts working individually around the world – Cresta Awards has developed to be one of the most challenging honors for agencies, production companies and clients worldwide to win.
All the above work, and a full display of the global winners, can be viewed at Cresta Awards.
