After a whirlwind round of pitch presentations, the biggest pharmaceutical company in the Philippines, Unilab decided that Lowe Worldwide Philippines can keep its massive Enervon account.
Lowe first won the vitamin brand in 2005, with its "Enervon Happy" campaign. But over the years, fatigue set in, and Unilab decided to do a little shopping late September
The call to pitch set Publicis Manila, McCann Erickson, Y&R Philippines, DDB Philippines and of course, Lowe in a tizzy. The presentations began Wednesday, October 14, and ended today. Within hours of Lowe’s presentation, the client decided to give its incumbent agency another chance.
Asked about experience, Executive Creative Director Leigh Reyes recalled the first slide of Lowe’s presentation. It said: "Humility is really important because it keeps you fresh and new."
Let’s hope that Unilab and Lowe are happier, the second time around.
