20";display:block;height:0;overflow:hidden}.clearfix:after{clear:both}.tie-container,#tie-wrapper{height:100%;min-height:650px}.tie-container{position:relative;overflow:hidden}#tie-wrapper{background:#fff;position:relative;z-index:108;height:100%;margin:0 auto}.container-wrapper{background:#fff;border:1px solid rgba(0,0,0,.1);border-radius:2px;padding:30px}.theme-header{background:#fff;position:relative;z-index:999}.theme-header:after{content:"";display:table;clear:both}.theme-header.has-shadow{box-shadow:rgba(0,0,0,.1) 0px 25px 20px -20px}#menu-components-wrap{display:flex;justify-content:space-between;width:100%;flex-wrap:wrap}.logo-row{position:relative}#logo{margin-top:40px;margin-bottom:40px;display:block;float:left}#logo img{vertical-align:middle}#logo a{display:inline-block}@media (max-width:991px){#theme-header.has-normal-width-logo #logo{margin:14px 0!important;text-align:left;line-height:1}#theme-header.has-normal-width-logo #logo img{width:auto;height:auto;max-width:190px}}@media (max-width:479px){#theme-header.has-normal-width-logo #logo img{max-width:160px;max-height:60px!important}}@media (max-width:991px){#theme-header.mobile-header-default:not(.header-layout-1) #logo{flex-grow:10}}.components{display:flex;align-items:center;justify-content:end}.components>li{position:relative}.components>li.social-icons-item{margin:0}.components>li>a{display:block;position:relative;width:30px;text-align:center;font-size:16px;white-space:nowrap}.components .search-bar form{width:auto;background:rgba(255,255,255,.1);line-height:36px;border-radius:50px;position:relative}.components #search-input{border:0;width:100%;background:0 0;padding:0 35px 0 20px;border-radius:0;font-size:inherit}.components #search-submit{position:absolute;right:0;top:0;width:40px;line-height:inherit;color:#777;background:0 0;font-size:15px;padding:0;border:none}@media (max-width:991px){.logo-container{border-width:0;display:flex;flex-flow:row nowrap;align-items:center;justify-content:space-between}}.mobile-header-components{display:none;z-index:10;height:30px;line-height:30px;flex-wrap:nowrap;flex:1 1 0%}.mobile-header-components .components{float:none;display:flex!important;justify-content:stretch}.mobile-header-components .components li.custom-menu-link{display:inline-block;float:none}.mobile-header-components .components li.custom-menu-link>a{width:20px;padding-bottom:15px}.mobile-header-components [class^=tie-icon-]{font-size:18px;width:20px;height:20px;vertical-align:middle}.mobile-header-components .tie-mobile-menu-icon{font-size:20px}.mobile-header-components .nav-icon{display:inline-block;width:20px;height:2px;background-color:var(--base-color);position:relative;top:-4px}.mobile-header-components .nav-icon:before,.mobile-header-components .nav-icon:after{position:absolute;right:0;background-color:var(--base-color);content:'';display:block;width:100%;height:100%;transform:translateZ(0);backface-visibility:hidden}.mobile-header-components .nav-icon:before{transform:translateY(-7px)}.mobile-header-components .nav-icon:after{transform:translateY(7px)}#mobile-header-components-area_1 .components li.custom-menu-link>a{margin-right:15px}#mobile-header-components-area_2 .components{flex-direction:row-reverse}#mobile-header-components-area_2 .components li.custom-menu-link>a{margin-left:15px}@media (max-width:991px){.logo-container:before,.logo-container:after{height:1px}#tie-body #mobile-container,.mobile-header-components{display:block}}.top-nav{background-color:#fff;position:relative;z-index:10;line-height:40px;border:1px solid rgba(0,0,0,.1);border-width:1px 0;color:var(--base-color);clear:both}.main-nav-below.top-nav-above .top-nav{border-top-width:0}.top-nav a:not(.button):not(:hover){color:var(--base-color)}.topbar-wrapper{display:flex;min-height:40px}.top-nav .tie-alignleft,.top-nav .tie-alignright{flex-grow:1;position:relative}.top-nav.has-breaking-news .tie-alignleft{flex:1 0 100px}.top-nav.has-breaking-news .tie-alignright{flex-grow:0;z-index:1}.topbar-today-date{float:left;padding-right:15px;flex-shrink:0}.top-nav-dark .top-nav{background-color:#2c2e32;color:#ccc}.top-nav-dark .top-nav *{border-color:rgba(255,255,255,.1)}.top-nav-dark .top-nav .breaking a{color:#ccc}.top-nav-dark .top-nav .components>li>a,.top-nav-dark .top-nav .components>li.social-icons-item .social-link:not(:hover) span{color:#ccc}@media (max-width:991px){.topbar-today-date,.theme-header .components{display:none}}.breaking{display:none}.main-nav-wrapper{position:relative;z-index:4}.main-nav{background-color:var(--main-nav-background);color:var(--main-nav-primary-color);position:relative;border:1px solid var(--main-nav-main-border-color);border-width:1px 0}.main-menu-wrapper{position:relative}@media (min-width:992px){#main-nav{z-index:9;line-height:60px}.main-nav-dark{--main-nav-background:#1f2024;--main-nav-secondry-background:rgba(0,0,0,.2);--main-nav-primary-color:var(--brand-color);--main-nav-contrast-primary-color:var(--bright-color);--main-nav-text-color:#fff;--main-nav-secondry-text-color:rgba(225,255,255,.5);--main-nav-main-border-color:rgba(255,255,255,.07);--main-nav-secondry-border-color:rgba(255,255,255,.04)}.main-nav-dark .main-nav{border-width:0}}@media (max-width:991px){#tie-wrapper header#theme-header{box-shadow:none;background:0 0!important}.logo-container{border-width:0;box-shadow:0 3px 7px 0 rgba(0,0,0,.1)}.logo-container{background-color:#fff}.header-layout-3 .main-nav-wrapper{display:none}.main-menu-wrapper .main-menu-wrap{width:100%}}.magazine2 .container-wrapper{border-width:0;padding:0;background-color:transparent;opacity:.99}.magazine2 .share-buttons-top{padding-right:0;padding-left:0}.main-nav-dark .main-nav input{color:#ccc}textarea,input{border:1px solid rgba(0,0,0,.1);color:var(--base-color);font-size:13px;outline:none;padding:10px 12px;line-height:23px;border-radius:2px;max-width:100%;background-color:transparent}textarea,input:not([type=checkbox]):not([type=radio]){appearance:none;outline:none}textarea{width:100%}@media (max-width:767px){input:not([type=submit]),textarea{font-size:16px!important}}.button,[type=submit]{width:auto;position:relative;background-color:var(--tie-buttons-color,var(--brand-color));color:var(--tie-buttons-text,var(--bright-color));border-radius:var(--tie-buttons-radius,2px);border:var(--tie-buttons-border-width,0) solid var(--tie-buttons-border-color,var(--brand-color));padding:10px 25px;margin:0;font-weight:600;font-size:14px;display:inline-block;text-align:center;line-height:21px;text-decoration:none;vertical-align:middle;appearance:none}.post-thumb{position:relative;height:100%;display:block;backface-visibility:hidden;transform:rotate(0)}.post-thumb img{width:100%;display:block}.post-meta{margin:10px 0 8px;font-size:12px;overflow:hidden}.post-meta,.post-meta a:not(:hover){color:#666}.post-meta .meta-item{margin-right:8px;display:inline-block}.post-meta .meta-item.tie-icon:before{padding-right:3px}.post-meta .meta-item.date:before{content:"\f017"}.post-meta .meta-item.meta-comment:before{content:"\f086"}.post-meta .tie-alignright .meta-item:last-child{margin:0!important}@media (max-width:767px){.entry-header .post-meta>span,.entry-header .post-meta>div,.main-content .post-meta>span,.main-content .post-meta>div{float:left}}.warm{color:#f47512}.post-cat-wrap{position:relative;z-index:3;margin-bottom:5px;font-weight:400;font-family:inherit!important;line-height:0;display:block}.post-cat{display:inline-block;background:var(--brand-color);color:var(--bright-color);padding:0 11px;font-size:13px;line-height:2em;margin-right:4px;position:relative;white-space:nowrap;word-wrap:normal;letter-spacing:0;border-radius:4px}.post-cat:first-child:last-child{margin:0}#breadcrumb{margin:50px 0 0}#breadcrumb,#breadcrumb a:not(:hover){color:#666}#breadcrumb .delimiter{margin:0 3px;font-style:normal}.entry-header-outer #breadcrumb{margin:0 0 20px;padding:0}@media (max-width:767px){.single-post #breadcrumb .current,.single-post #breadcrumb em:last-of-type{display:none}}.social-icons-item{float:right;margin-left:6px;position:relative}.social-icons-item .social-link span{color:var(--base-color);line-height:unset}.social-icons-widget .social-icons-item .social-link{width:24px;height:24px;line-height:24px;padding:0;display:block;text-align:center;border-radius:2px}.top-nav .components>li.social-icons-item .social-link:not(:hover) span{color:var(--base-color)}.social-icons-item .facebook-social-icon{background-color:#4080ff!important}.social-icons-item .facebook-social-icon span{color:#4080ff}.social-icons-item .twitter-social-icon{background-color:#000!important}.social-icons-item .twitter-social-icon span{color:#000}.social-icons-item .linkedin-social-icon{background-color:#238cc8!important}.social-icons-item .linkedin-social-icon span{color:#238cc8}.social-icons-item .instagram-social-icon{background-color:#c13584!important}.social-icons-item .instagram-social-icon span{color:#c13584}.social-icons-item .youtube-social-icon{background-color:#ef4e41!important}.social-icons-item .youtube-social-icon span{color:#ef4e41}ul:not(.solid-social-icons) .social-icons-item a:not(:hover){background-color:transparent!important}.solid-social-icons .social-link{background-color:var(--base-color)}.dark-skin .solid-social-icons .social-link{background-color:#27292d;border-color:#27292d}.solid-social-icons .social-link span{color:#fff!important}.entry-header{padding:30px 30px 0;margin-bottom:20px}@media (max-width:991px){.entry-header{padding:20px 20px 0}}@media (max-width:767px){.container-wrapper{padding:20px 15px}}.block-head-8 .the-global-title{position:relative;font-size:15px;margin-bottom:20px;padding-left:20px;min-height:0}.block-head-8 .the-global-title:before{content:"";background:var(--brand-color);height:1em;width:10px;position:absolute;top:50%;transform:translateY(-50%);left:0}.side-aside{position:fixed;top:0;z-index:111;visibility:hidden;width:350px;max-width:100%;height:100%;background:#fff;background-repeat:no-repeat;background-position:center top;background-size:cover;overflow-y:auto}@media (min-width:992px){.side-aside{right:0;transform:translate(350px,0)}.side-aside:not(.slide-sidebar-desktop){display:none}}.dark-skin{--lazyload-loading-color:#161717}.dark-skin{background-color:var(--tie-dark-skin-bg-main,#1f2024);color:#fff}.dark-skin input:not([type=submit]){color:#ccc}.dark-skin a:not(:hover){color:#fff}.dark-skin input:not([type=submit]){border-color:rgba(255,255,255,.1)}.widget-title{position:relative}.widget-title .the-subtitle{font-size:15px;min-height:15px}.widget-title-icon{position:absolute;right:0;top:1px;color:#b9bec3;font-size:15px}.widget-title-icon:before{content:"\f08d"}.post-widget-body{padding-left:125px}.post-widget-body .post-title{font-size:14px;line-height:1.4;margin-bottom:5px}.post-widget-thumbnail{float:left;margin-right:15px;position:relative}.post-widget-thumbnail img.tie-small-image{width:110px}.widget li{padding:6px 0}.widget li:first-child{padding-top:0}.widget li:last-child{padding-bottom:0;border-bottom:0}.widget li:after{clear:both;display:table;content:""}.widget .post-meta{margin:2px 0 0;font-size:11px;line-height:17px}form.search-form{overflow:auto;position:relative;width:100%;margin-top:10px}.search-field{float:left;width:73%;padding:8px 15px}.search-submit[type=submit]{float:right;padding:10px 5px;margin-left:2%;width:25%}.login-widget .widget-title-icon:before{content:"\f023"}.login-widget form input[type=text],.login-widget form input[type=password]{width:100%;float:none;margin-bottom:15px}.login-widget .pass-container{position:relative}.login-widget .pass-container input[type=password]{padding-right:70px}.login-widget .forget-text{position:absolute;right:15px;line-height:45px;top:0;font-size:12px}.login-widget .forget-text:not(:hover){color:#666}.login-widget .rememberme{display:block;margin-bottom:15px}li.widget-post-list{padding:7px 0;position:relative}.social-icons-widget ul{margin:0 -3px}.social-icons-widget .social-icons-item{float:left;margin:3px;border-bottom:0;padding:0}.social-icons-widget .social-icons-item .social-link{width:40px;height:40px;line-height:40px;font-size:18px}@media (max-width:479px){.social-icons-widget .social-icons-item{float:none;display:inline-block}}@media (min-width:992px){.theme-header .logo-row>div{height:auto!important}.header-layout-3 .stream-item-top-wrapper{float:right}}.breaking{float:left;width:100%;display:block!important}.breaking-title{padding:0 10px;display:block;float:left;color:#fff;font-size:12px;position:relative}.breaking-title span{position:relative;z-index:1}.breaking-title span.breaking-icon{display:none}@media (max-width:600px){.breaking-title span.breaking-icon{display:inline-block}.breaking-title .breaking-title-text{display:none}}.breaking-title:before{content:"";background:#f05555;width:100%;height:100%;position:absolute;left:0;top:0;z-index:0}.breaking-news{display:none}#mobile-container{display:none;padding:10px 30px 30px}#mobile-menu{margin-bottom:20px;position:relative;padding-top:15px}#mobile-social-icons{margin-bottom:15px}#mobile-social-icons ul{text-align:center;overflow:hidden}#mobile-social-icons ul .social-icons-item{float:none;display:inline-block}#mobile-social-icons .social-icons-item{margin:0}#mobile-social-icons .social-icons-item .social-link{background:0 0;border:none}#mobile-search .search-form{overflow:hidden;position:relative}#mobile-search .search-form:after{position:absolute;content:"\f002";font-family:'tiefonticon';top:4px;right:10px;line-height:30px;width:30px;font-size:16px;border-radius:50%;text-align:center;color:#fff}#mobile-search .search-field{background-color:rgba(0,0,0,.05);border-color:rgba(255,255,255,.1);color:#fff;width:100%;border-radius:50px;padding:7px 45px 7px 20px}#mobile-search .search-submit{background:0 0;font-size:0;width:35px;height:38px;position:absolute;top:0;right:5px;z-index:1}#mobile-search input::-webkit-input-placeholder{color:rgba(255,255,255,.6)}#mobile-search input::-moz-placeholder{color:rgba(255,255,255,.6)}#mobile-search input:-moz-placeholder{color:rgba(255,255,255,.6)}#mobile-search input:-ms-input-placeholder{color:rgba(255,255,255,.6)}#tie-wrapper:after{position:absolute;z-index:1000;top:-10%;left:-50%;width:0;height:0;background:rgba(0,0,0,.2);content:'';opacity:0}@media (max-width:991px){.side-aside.appear-from-left{left:0;transform:translate(-100%,0)}.side-aside.is-fullwidth{width:100%}}.is-desktop .side-aside .has-custom-scroll{padding:50px 0 0}.side-aside:after{position:absolute;top:0;left:0;width:100%;height:100%;background:rgba(0,0,0,.2);content:'';opacity:1}a.remove{position:absolute;top:0;right:0;display:block;speak:never;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;width:20px;height:20px;display:block;line-height:20px;text-align:center;font-size:15px}a.remove:before{content:"\e117";font-family:'tiefonticon';color:#e74c3c}a.remove.big-btn{width:25px;height:25px;line-height:25px;font-size:22px}a.remove.light-btn:not(:hover):before{color:#fff}.side-aside a.remove{z-index:1;top:15px;left:50%;right:auto;transform:translateX(-50%)}.side-aside a.remove:not(:hover):before{color:#111}.side-aside.dark-skin a.remove:not(:hover):before{color:#fff}.tie-popup a.remove{transform:scale(.2);opacity:0;top:15px;right:15px;z-index:1}.theiaStickySidebar:after{content:"";display:table;clear:both}.side-aside,.has-custom-scroll{overflow-x:hidden;scrollbar-width:thin}.side-aside::-webkit-scrollbar,.has-custom-scroll::-webkit-scrollbar{width:5px}.side-aside::-webkit-scrollbar-track,.has-custom-scroll::-webkit-scrollbar-track{background:0 0}.side-aside::-webkit-scrollbar-thumb,.has-custom-scroll::-webkit-scrollbar-thumb{border-radius:20px;background:rgba(0,0,0,.2)}.dark-skin .has-custom-scroll::-webkit-scrollbar-thumb{background:#000}.tie-popup{position:fixed;z-index:99999;left:0;top:0;height:100%;width:100%;background-color:rgba(0,0,0,.5);display:none;perspective:600px}.tie-popup-container{position:relative;z-index:100;width:90%;max-width:420px;margin:10em auto 0;border-radius:2px;box-shadow:0 0 20px rgba(0,0,0,.2);will-change:transform,opacity;transform:scale(.5);opacity:0}.tie-popup-container .login-submit{padding-top:15px;padding-bottom:15px}.tie-popup-container .container-wrapper{padding:60px;background-color:#fff!important;border-radius:5px}@media (max-width:479px){.tie-popup-container .container-wrapper{padding:30px}}.pop-up-live-search{will-change:transform,opacity;transform:scale(.7);opacity:0}.tie-popup-search-wrap::-webkit-input-placeholder{color:#fff}.tie-popup-search-wrap::-moz-placeholder{color:#fff}.tie-popup-search-wrap:-moz-placeholder{color:#fff}.tie-popup-search-wrap:-ms-input-placeholder{color:#fff}.tie-popup-search-wrap form{position:relative;height:80px;margin-bottom:20px}.popup-search-wrap-inner{position:relative;padding:80px 15px 0;margin:0 auto;max-width:800px}input.tie-popup-search-input{width:100%;height:80px;line-height:80px;background:rgba(0,0,0,.7)!important;font-weight:500;font-size:22px;border:0;padding-right:80px;padding-left:30px;color:#fff;border-radius:5px}button.tie-popup-search-submit{font-size:28px;color:#666;position:absolute;right:5px;top:15px;background:0 0!important}#tie-popup-search-mobile .popup-search-wrap-inner{padding-top:50px}#tie-popup-search-mobile input.tie-popup-search-input{height:50px;line-height:1;padding-left:20px;padding-right:50px}#tie-popup-search-mobile button.tie-popup-search-submit{font-size:16px;top:9px;right:0}.tie-icon-line:before{content:"\e906"}.tie-icon-messenger:before{content:"\f39f"}.tie-icon-facebook:before{content:"\f09a"}.tie-icon-search:before{content:"\f002"}.tie-icon-author:before{content:"\f007"}.tie-icon-home:before{content:"\f015"}.tie-icon-tags:before{content:"\f02c"}.tie-icon-bookmark:before{content:"\f02e"}.tie-icon-print:before{content:"\f02f"}.tie-icon-random:before{content:"\f074"}.tie-icon-phone:before{content:"\f095"}.tie-icon-twitter:before{content:"\e90f"}.tie-icon-envelope:before{content:"\f0e0"}.tie-icon-linkedin:before{content:"\f0e1"}.tie-icon-bolt:before{content:"\f0e7"}.tie-icon-youtube:before{content:"\f16a"}.tie-icon-instagram:before{content:"\f16d"}.tie-icon-skype:before{content:"\f17e"}.tie-icon-reddit:before{content:"\f1a1"}.tie-icon-share:before{content:"\f1e0"}.tie-icon-whatsapp:before{content:"\f232"}.tie-icon-fire:before{content:"\e900"}.entry-header{font-size:45px;line-height:1.2}@media (max-width:767px){.entry-header{font-size:28px}}.entry-header .entry-title{margin-bottom:15px}@media (max-width:767px){.entry-header .entry-title{font-size:28px}}.entry-header .post-cat{margin-bottom:6px}.entry-header .post-meta{overflow:inherit;font-size:12px;margin-top:5px;margin-bottom:0;line-height:24px}.entry-header .post-meta .meta-item{margin-right:12px}.entry-header .post-meta,.entry-header .post-meta a:not(:hover){color:#333}.entry-header .post-meta .meta-author{margin:0}.entry-header .post-meta .meta-author a{font-weight:600}.entry-header .post-meta .author-meta+.date:before{content:"22";color:#ccc;margin:0 3px 0 5px;display:inline-block}.entry-header .post-meta .tie-alignright{display:inline}@media (max-width:767px){.entry-header .post-meta{margin-bottom:-8px}.entry-header .post-meta .tie-alignright{float:none}.entry-header .post-meta .meta-item,.entry-header .post-meta .tie-alignright .meta-item:last-child{margin-bottom:8px!important}.entry-header .post-meta>span,.entry-header .post-meta>div{float:initial!important}.entry-header .post-meta .meta-author a{font-weight:400}.entry-header .meta-author-avatar img{width:20px;height:20px}}.meta-author-avatar img{width:30px;height:30px;margin-right:3px;margin-top:-5px;vertical-align:middle;border-radius:50%}.fullwidth-entry-title{background-color:transparent;margin:30px 0 0;padding:30px 0;border:none;box-shadow:none!important}@media (max-width:991px){.fullwidth-entry-title{margin-top:15px;margin-bottom:15px}}.post-layout-7 .fullwidth-entry-title{text-align:center;margin:30px 0;padding:0}@media (max-width:991px){.post-layout-7 .fullwidth-entry-title{margin:15px 0}}.post-layout-7 .entry-header{padding:0;margin-bottom:0}.post-layout-7 .featured-area{margin-top:-1px}@media (max-width:767px){.post-layout-7 .fullwidth-featured-area-wrapper{padding:0}}.fullwidth-entry-title .tie-alignright{float:none}.featured-area{position:relative;margin-bottom:30px;line-height:1}@media (max-width:767px){.featured-area{margin-bottom:20px}}.post-layout-7 .featured-area{margin-bottom:0}.featured-area img{width:100%}.single-featured-image{position:relative;margin:0;line-height:0}.entry a{color:var(--brand-color)}@media (max-width:767px){.fullwidth-entry-title{padding:20px 15px}}.post-bottom-meta-title{float:left;padding:0 6px;margin:5px 5px 0 0;background:#2c2f34;border:1px solid rgba(0,0,0,.1);border-radius:2px}.post-bottom-meta-title{color:#fff}.post-tags-modern .post-bottom-meta-title{display:none}.share-buttons{padding:18px 28px;line-height:0}@media (max-width:767px){.share-buttons{padding:15px}}@media (min-width:768px){.share-buttons-top{padding-bottom:0}}.share-links a{color:#fff}.share-links{overflow:hidden;position:relative}.share-links .share-btn-icon{font-size:15px}.share-links a{display:inline-block;margin:2px;height:40px;overflow:hidden;position:relative;border-radius:2px;width:40px}.share-links a,.share-links a:before{background-color:#444}.share-links a.large-share-button{width:auto}.share-links a .share-btn-icon{width:40px;height:40px;float:left;display:block;text-align:center;line-height:40px}.share-links a .social-text{border:0 solid rgba(255,255,255,.3);border-left-width:1px;padding-left:15px;height:20px;float:left;margin-top:10px;padding-right:25px;font-size:12px;line-height:20px;font-family:"open sans",sans-serif}.share-title{padding-right:15px;display:inline-block;float:left;line-height:40px;font-size:12px;margin:2px 0}.share-title .tie-icon-share{margin-right:5px;font-size:14px}.icons-text .share-title{line-height:30px}.icons-text .large-share-button{height:30px}.icons-text .large-share-button .social-text{padding-left:6px;padding-right:8px;height:20px;margin-top:5px;line-height:20px;font-size:10px}.icons-text .large-share-button .share-btn-icon{width:30px;height:30px;line-height:30px}.share-links a.facebook-share-btn,.share-links a.facebook-share-btn:before{background:#4080ff}.share-links a.twitter-share-btn,.share-links a.twitter-share-btn:before{background:#000}.share-links a.linkedin-share-btn,.share-links a.linkedin-share-btn:before{background:#238cc8}.share-links a.reddit-share-btn,.share-links a.reddit-share-btn:before{background:#ff4500}.share-links a.skype-share-btn,.share-links a.skype-share-btn:before{background:#00aff0}.share-links a.whatsapp-share-btn,.share-links a.whatsapp-share-btn:before{background:#43d854}.share-links a.line-share-btn,.share-links a.line-share-btn:before{background:#00c300}.share-links a.line-share-btn .tie-icon-line:before{margin:0 -1px}.share-links a.messenger-share-btn,.share-links a.messenger-share-btn:before{background:#0078ff}.share-links a.viber-share-btn,.share-links a.viber-share-btn:before{background:#773ead}.share-links a.email-share-btn,.share-links a.email-share-btn:before{background:#333}@media (max-width:767px){.social-text{display:none}}@media (max-width:479px){.share-title{display:none}}@media (min-width:768px){a.line-share-btn,a.whatsapp-share-btn,a.viber-share-btn{display:none!important}}@media (min-width:768px){a.messenger-mob-share-btn{display:none!important}}@media (max-width:767px){a.messenger-desktop-share-btn{display:none!important}}#related-posts .related-item{position:relative;float:left;width:33.333%;padding:0 15px;margin-bottom:20px}@media (max-width:767px){#related-posts .related-item{padding:0 8px}}#related-posts .related-item .post-thumb{margin-bottom:10px}#related-posts .related-item .post-title{font-size:14px;line-height:19px}#related-posts .related-item .post-meta{margin:4px 0 0}.has-sidebar .site-content #related-posts .related-item:nth-child(3n+1){clear:both}@media (max-width:767px){#related-posts .related-item{width:50%!important;clear:none!important}}#related-posts.has-extra-post .related-item:last-child{clear:none!important;display:none}@media only screen and (min-width:320px) and (max-width:767px){#related-posts.has-extra-post .related-item:last-child{display:block}}#cancel-comment-reply-link{float:right;line-height:18px}#reading-position-indicator{display:block;height:5px;position:fixed;bottom:0;left:0;background:var(--brand-color);box-shadow:0 0 10px rgba(0,136,255,.7);width:0;z-index:9999;max-width:100%}#check-also-box{position:fixed;background-color:#fff;z-index:999;bottom:15px;right:-1px;transform:translatex(100%);width:340px;padding:30px;border:1px solid rgba(0,0,0,.1);border-radius:2px;border-top-right-radius:0;border-bottom-right-radius:0}@media (max-width:991px){#check-also-box{display:none}}#post-extra-info{display:none}:root:root{--brand-color:#e84641;--dark-brand-color:#b6140f;--bright-color:#fff;--base-color:#2c2f34}#reading-position-indicator{box-shadow:0 0 10px rgba(232,70,65,.7)}:root:root{--brand-color:#e84641;--dark-brand-color:#b6140f;--bright-color:#fff;--base-color:#2c2f34}#reading-position-indicator{box-shadow:0 0 10px rgba(232,70,65,.7)}#top-nav{background-color:#25282b}#top-nav *{border-color:rgba(#fff,.08)}#top-nav a:not(:hover),#top-nav .components>li .social-link:not(:hover) span{color:#fff}#top-nav{--tie-buttons-color:#34495e;--tie-buttons-border-color:#34495e;--tie-buttons-text:#fff;--tie-buttons-hover-color:#162b40}#top-nav{color:#aaa}#main-nav{background-color:#e84641}#main-nav{border-width:0}#theme-header #main-nav:not(.fixed-nav){bottom:0}#theme-header:not(.main-nav-boxed) #main-nav{border-right:0 none!important;border-left:0 none!important;border-top:0 none!important}#theme-header:not(.main-nav-boxed) #main-nav{border-right:0 none!important;border-left:0 none!important;border-bottom:0 none!important}.main-nav{--main-nav-primary-color:#34495e;--tie-buttons-color:#34495e;--tie-buttons-border-color:#34495e;--tie-buttons-text:#fff;--tie-buttons-hover-color:#162b40}#main-nav,#main-nav input,#main-nav #search-submit{color:#e8e8e8}#main-nav input::-moz-placeholder{color:#e8e8e8}#main-nav input:-moz-placeholder{color:#e8e8e8}#main-nav input:-ms-input-placeholder{color:#e8e8e8}#main-nav input::-webkit-input-placeholder{color:#e8e8e8}.entry-header{display:block!important}.screen-reader-text{clip:rect(1px,1px,1px,1px);word-wrap:normal!important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;overflow-wrap:normal!important;padding:0;position:absolute!important;width:1px}:root{--swiper-theme-color:#007aff}.jp-carousel-overlay .swiper-container{margin-left:auto;margin-right:auto;position:relative;overflow:hidden;list-style:none;padding:0;z-index:1}.jp-carousel-overlay .swiper-wrapper{position:relative;width:100%;height:100%;z-index:1;display:flex;box-sizing:content-box}.jp-carousel-overlay .swiper-wrapper{transform:translate3d(0px,0,0)}:root{--swiper-navigation-size:44px}.jp-carousel-overlay .swiper-button-prev,.jp-carousel-overlay .swiper-button-next{position:absolute;top:50%;width:calc(var(--swiper-navigation-size)/44*27);height:var(--swiper-navigation-size);margin-top:calc(0px - (var(--swiper-navigation-size)/2));z-index:10;display:flex;align-items:center;justify-content:center;color:var(--swiper-navigation-color,var(--swiper-theme-color))}.jp-carousel-overlay .swiper-button-prev:after,.jp-carousel-overlay .swiper-button-next:after{font-family:swiper-icons;font-size:var(--swiper-navigation-size);text-transform:none!important;letter-spacing:0;text-transform:none;font-variant:initial;line-height:1}.jp-carousel-overlay .swiper-button-prev{left:10px;right:auto}.jp-carousel-overlay .swiper-button-prev:after{content:'prev'}.jp-carousel-overlay .swiper-button-next{right:10px;left:auto}.jp-carousel-overlay .swiper-button-next:after{content:'next'}.jp-carousel-overlay .swiper-pagination{position:absolute;text-align:center;transform:translate3d(0,0,0);z-index:10}:root{--jp-carousel-primary-color:#fff;--jp-carousel-primary-subtle-color:#999;--jp-carousel-bg-color:#000;--jp-carousel-bg-faded-color:#222;--jp-carousel-border-color:#3a3a3a}.jp-carousel-overlay .swiper-button-prev,.jp-carousel-overlay .swiper-button-next{background-image:none}.jp-carousel-wrap *{line-height:inherit}.jp-carousel-wrap.swiper-container{height:auto;width:100vw}.jp-carousel-overlay .swiper-button-prev,.jp-carousel-overlay .swiper-button-next{opacity:.5;height:initial;width:initial;padding:20px 40px;background-image:none}.jp-carousel-overlay .swiper-button-next:after,.jp-carousel-overlay .swiper-button-prev:after{content:none}.jp-carousel-overlay .swiper-button-prev svg,.jp-carousel-overlay .swiper-button-next svg{height:30px;width:28px;background:var(--jp-carousel-bg-color);border-radius:4px}.jp-carousel-overlay{font-family:'Helvetica Neue',sans-serif!important;z-index:2147483647;overflow-x:hidden;overflow-y:auto;direction:ltr;position:fixed;top:0;right:0;bottom:0;left:0;background:var(--jp-carousel-bg-color)}.jp-carousel-overlay *{box-sizing:border-box}.jp-carousel-overlay h2:before,.jp-carousel-overlay h3:before{content:none;display:none}.jp-carousel-overlay .swiper-container .swiper-button-prev{left:0;right:auto}.jp-carousel-overlay .swiper-container .swiper-button-next{right:0;left:auto}.jp-carousel-container{display:grid;grid-template-rows:1fr 64px;height:100%}.jp-carousel-info{display:flex;flex-direction:column;text-align:left!important;-webkit-font-smoothing:subpixel-antialiased!important;z-index:100;background-color:var(--jp-carousel-bg-color);opacity:1}.jp-carousel-info-footer{position:relative;background-color:var(--jp-carousel-bg-color);height:64px;display:flex;align-items:center;justify-content:space-between;width:100vw}.jp-carousel-info-extra{display:none;background-color:var(--jp-carousel-bg-color);padding:35px;width:100vw;border-top:1px solid var(--jp-carousel-bg-faded-color)}.jp-carousel-title-and-caption{margin-bottom:15px}.jp-carousel-photo-info{left:0!important;width:100%!important}.jp-carousel-comments-wrapper{padding:0;width:100%!important;display:none}.jp-carousel-close-hint{letter-spacing:0!important;position:fixed;top:20px;right:30px;padding:10px;text-align:right;width:45px;height:45px;z-index:15;color:var(--jp-carousel-primary-color)}.jp-carousel-close-hint svg{padding:3px 2px;background:var(--jp-carousel-bg-color);border-radius:4px}.jp-carousel-pagination-container{flex:1;margin:0 15px 0 35px}.jp-swiper-pagination,.jp-carousel-pagination{color:var(--jp-carousel-primary-color);font-size:15px;font-weight:400;white-space:nowrap;display:none;position:static!important}.jp-carousel-pagination-container .swiper-pagination{text-align:left;line-height:8px}.jp-carousel-pagination{padding-left:5px}.jp-carousel-info-footer .jp-carousel-photo-title-container{flex-basis:50vw;flex:4;justify-content:center;overflow:hidden;margin:0}.jp-carousel-photo-title,.jp-carousel-photo-caption{background:0 0!important;border:none!important;display:inline-block;font:normal 20px/1.3em 'Helvetica Neue',sans-serif;line-height:normal;letter-spacing:0!important;margin:0 0 10px;padding:0;overflow:hidden;text-shadow:none!important;text-transform:none!important;color:var(--jp-carousel-primary-color)}.jp-carousel-info-footer .jp-carousel-photo-caption{text-align:center;font-size:15px;white-space:nowrap;color:var(--jp-carousel-primary-subtle-color);margin:0;text-overflow:ellipsis}.jp-carousel-photo-title{font-size:32px;margin-bottom:2px}.jp-carousel-photo-description{color:var(--jp-carousel-primary-subtle-color);font-size:16px;margin:25px 0;width:100%}.jp-carousel-photo-description{overflow:hidden;overflow-wrap:break-word}.jp-carousel-caption{font-size:14px;font-weight:400;margin:0}.jp-carousel-image-meta{color:var(--jp-carousel-primary-color);font-size:13px;font:12px/1.4 'Helvetica Neue',sans-serif!important;width:100%;display:none}.jp-carousel-image-meta ul{margin:0!important;padding:0!important;list-style:none!important}a.jp-carousel-image-download{display:inline-block;clear:both;color:var(--jp-carousel-primary-subtle-color);line-height:1;font-weight:400;font-size:14px;text-decoration:none}a.jp-carousel-image-download svg{display:inline-block;vertical-align:middle;margin:0 3px;padding-bottom:2px}.jp-carousel-comments{font:15px/1.7 'Helvetica Neue',sans-serif!important;font-weight:400;background:none transparent;width:100%;bottom:10px;margin-top:20px}#jp-carousel-comment-form{margin:0 0 10px!important;width:100%}textarea#jp-carousel-comment-form-comment-field{background:var(--jp-carousel-bg-faded-color);border:1px solid var(--jp-carousel-border-color);color:var(--jp-carousel-primary-subtle-color);font:16px/1.4 'Helvetica Neue',sans-serif!important;width:100%;padding:10px 10px 5px;margin:0;float:none;height:147px;-webkit-box-shadow:inset 2px 2px 2px rgba(0,0,0,.1);box-shadow:inset 2px 2px 2px rgba(0,0,0,.1);-moz-border-radius:3px;-webkit-border-radius:3px;border-radius:3px;overflow:hidden;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}textarea#jp-carousel-comment-form-comment-field::-webkit-input-placeholder{color:#555}#jp-carousel-loading-overlay{display:none;position:fixed;top:0;bottom:0;left:0;right:0}#jp-carousel-loading-wrapper{display:flex;align-items:center;justify-content:center;height:100vh;width:100vw}#jp-carousel-library-loading,#jp-carousel-library-loading:after{border-radius:50%;width:40px;height:40px}#jp-carousel-library-loading{float:left;margin:22px 0 0 10px;font-size:10px;position:relative;text-indent:-9999em;border-top:8px solid rgba(255,255,255,.2);border-right:8px solid rgba(255,255,255,.2);border-bottom:8px solid rgba(255,255,255,.2);border-left:8px solid var(--jp-carousel-primary-color);-webkit-transform:translateZ(0);-ms-transform:translateZ(0);transform:translateZ(0);-webkit-animation:load8 1.1s infinite linear;animation:load8 1.1s infinite linear}#jp-carousel-comment-form-spinner,#jp-carousel-comment-form-spinner:after{border-radius:50%;width:20px;height:20px}#jp-carousel-comment-form-spinner{display:none;float:left;margin:22px 0 0 10px;font-size:10px;position:absolute;text-indent:-9999em;border-top:4px solid rgba(255,255,255,.2);border-right:4px solid rgba(255,255,255,.2);border-bottom:4px solid rgba(255,255,255,.2);border-left:4px solid var(--jp-carousel-primary-color);-webkit-transform:translateZ(0);-ms-transform:translateZ(0);transform:translateZ(0);-webkit-animation:load8 1.1s infinite linear;animation:load8 1.1s infinite linear;margin:0 auto;top:calc(50% - 15px);left:0;bottom:0;right:0}@-webkit-keyframes load8{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}100%{-webkit-transform:rotate(360deg);transform:rotate(360deg)}}@keyframes load8{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}100%{-webkit-transform:rotate(360deg);transform:rotate(360deg)}}.jp-carousel-info-content-wrapper{max-width:800px;margin:auto}#jp-carousel-comment-form-submit-and-info-wrapper{display:none;overflow:hidden;width:100%}#jp-carousel-comment-form-commenting-as input{background:var(--jp-carousel-bg-color);border:1px solid var(--jp-carousel-border-color);color:var(--jp-carousel-primary-subtle-color);font:16px/1.4 'Helvetica Neue',sans-serif!important;padding:10px;float:left;-webkit-box-shadow:inset 2px 2px 2px rgba(0,0,0,.2);box-shadow:inset 2px 2px 2px rgba(0,0,0,.2);-moz-border-radius:2px;-webkit-border-radius:2px;border-radius:2px;width:285px}#jp-carousel-comment-form-commenting-as fieldset{float:left;border:none;margin:20px 0 0;padding:0;clear:both}#jp-carousel-comment-form-commenting-as label{font:400 13px/1.7 'Helvetica Neue',sans-serif!important;margin:0 20px 3px 0;float:left;width:100px}#jp-carousel-comment-form-button-submit{margin-top:20px;margin-left:auto;display:block;border:solid 1px var(--jp-carousel-primary-color);background:var(--jp-carousel-bg-color);border-radius:3px;padding:8px 16px;font-size:14px;color:var(--jp-carousel-primary-color)}#jp-carousel-comment-form-container{margin-bottom:15px;width:100%;margin-top:20px;color:var(--jp-carousel-primary-subtle-color);position:relative;overflow:hidden}#jp-carousel-comment-post-results{display:none;overflow:auto;width:100%}#jp-carousel-comments-loading{font:400 15px/1.7 'Helvetica Neue',sans-serif!important;display:none;color:var(--jp-carousel-primary-subtle-color);text-align:left;margin-bottom:20px;width:100%;bottom:10px;margin-top:20px}.jp-carousel-photo-icons-container{flex:1;display:block;text-align:right;margin:0 20px 0 30px;white-space:nowrap}.jp-carousel-icon-btn{padding:16px;text-decoration:none;border:none;background:0 0;display:inline-block;height:64px}.jp-carousel-icon{border:none;display:inline-block;line-height:0;font-weight:400;font-style:normal;border-radius:4px;width:31px;padding:4px 3px 3px}.jp-carousel-icon svg{display:inline-block}.jp-carousel-overlay rect{fill:var(--jp-carousel-primary-color)}.jp-carousel-icon .jp-carousel-has-comments-indicator{display:none;font-size:12px;vertical-align:top;margin-left:-16px;line-height:1;padding:2px 4px;border-radius:4px;background:var(--jp-carousel-primary-color);color:var(--jp-carousel-bg-color);font-weight:400;font-family:'Helvetica Neue',sans-serif!important;position:relative}@media only screen and (max-width:760px){.jp-carousel-overlay .swiper-container .swiper-button-next,.jp-carousel-overlay .swiper-container .swiper-button-prev{display:none!important}.jp-carousel-image-meta{float:none!important;width:100%!important;-moz-box-sizing:border-box;-webkit-box-sizing:border-box;box-sizing:border-box;margin-left:0}.jp-carousel-close-hint{font-size:26px!important;position:fixed!important;top:10px;right:10px}.jp-carousel-wrap{background-color:var(--jp-carousel-bg-color)}.jp-carousel-caption{overflow:visible!important}.jp-carousel-info-footer .jp-carousel-photo-title-container{display:none}.jp-carousel-photo-icons-container{margin:0 10px 0 0;white-space:nowrap}.jp-carousel-icon-btn{padding-left:20px}.jp-carousel-pagination{padding-left:5px}.jp-carousel-pagination-container{margin-left:25px}#jp-carousel-comment-form-commenting-as fieldset,#jp-carousel-comment-form-commenting-as input{width:100%;float:none}}
Serviceplan & BMW transform Google Maps into virtual showroom for electric range in UAE – adobo Magazine
Spikes Asia 2025
DUBAI, UAE — When it comes to electric vehicles in the UAE, data shows that public charging stations are the primary source of charging, so potential buyers look for nearby charging stations first. Google Maps recently displayed over 300 stations scattered throughout the city, along with photos shared by visitors that presented an untapped and unexplored opportunity.
Serviceplan Middle East and BMW hijacked all these listings and transformed Google Maps into a virtual showroom for the BMW electric range. So whenever someone searches for the nearest charging station, they see a BMW.
Capitalizing on strategy instead of big budgets, the campaign shows the importance of understanding the brand’s audience.
The shoot required the team to visit EV charging locations in Dubai including Times Square, Enoc Jumeirah Beach Road, Jumeirah Islands, Al Furjan, Anatara Business Bay, Mercato Mall, Etihad Museum, Civil Defense Emirates Martyrs’ station, Expo Sustainability Parking, Ibn Battuta Mall, Dubai Police Academy, Enoc Media city, Dubai Maritime City, and Dubai Hospital.
André Couto, Creative Director at Serviceplan Middle East explained, “When we asked ourselves, ‘What do people do when searching for Electric Vehicles?’ we not only found our insight but also our idea and a straightforward and efficient execution. The challenge was executing it over an entire year to ensure coverage of all charging stations and the coordination with the dealerships to secure the availability of cars, which were often in use for test drives or events.”
Karim Mroueh, BMW Group Business Director at Serviceplan Middle East , added, “With iJack, we’ve given those pictures thumbnails on Google Maps another purpose (Sorry Google!) just as BMW did with the engines. Who said that innovation and creativity need a big budget, it’s all about the who, how, and where plus the BMW way: cutting edge, innovative, and constantly visible!”
Sponsor
CREDITS:
Serviceplan Middle East Managing Partner – Natalie Shardan Digital and Social Strategy Lead – Karim Mroueh Sr. Account Manager – Gonca Gorgulu Account Executive – Naba Kadri Account Executive – Tarek Daher
Chief Creative Officer – Akhilesh Bagri Executive Creative Director – Nishant Shah Creative Director – André Couto ACD Copy – Sameer Suri ACD Art – Kenneth Barnes ACD Copy – Aashna Gopalkrishnan ACD Art – Daniel Zacatenco Art Director – Kunal Gagwani Digital Art Director – Yasir Ali Senior Copywriter – Zein Sadedin Copywriter – Mariam Maroof Art Director – Alejandro Bucoy Producer – Geetika Sood
BMW Middle East Regional Head of Marketing & Product – Ali Kherallah Regional Marketing Communication Manager – Mariam Al Rousan
AGMC Director, Marketing & Customer Life Cycle Management – Ziad Boghdady Digital Business Unit Manager – Eyad Hawarneh
Back to top button