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Singapore AdMarCom Festival 2025 breaks records with 626 winners

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SINGAPORE – Singapore’s creative scene hit new heights at the Singapore AdMarCom Festival 2025, where a record breaking 626 winners were honored across four major awards. Held under the banner of Spotlight The Brave, the festival brought together over 600 creatives and industry leaders, solidifying its status as Singapore’s most anticipated creative event of the year.

Bernard Chan, CEO at Association of Advertising and Marketing Singapore said, “The unprecedented scale of participation and quality of creative work submitted this year reflects the tremendous growth of our creative industry. Today’s recognition goes beyond celebrating excellence – it strengthens our creative economy and firmly establishes Singapore as a leading creative hub in Asia.”

The Singapore Media Marketing Awards (SMMA) the bar high with 54 winning campaigns. Industry leaders including VML Singapore, OMD Singapore, GOVT Singapore, ABM Media, Zenith Media, Publicis Chemistry and Hogarth Worldwide showcased their winning work and offered attendees invaluable insight into creating award-winning campaigns. The evening celebrated 16 Bronze, 23 Silver, and 15 Gold awards, with Starcom Singapore emerging as the night’s biggest victor, securing nine awards as well as the prestigious SMMA Agency of The Year title. 

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The Creative Circle Awards (GONG) saw 555 submissions fiercely competing for top honors, judged by a panel of 80 industry experts. The ceremony honoured 153 winners including 95 Bronze, 23 Silver, and 15 Gold recipients. The industry’s finest received special recognition in the form of Big GONGs: GOVT Singapore for Independent Agency of The Year, Le Pub for Digital Agency of The Year, The P Film for Production Company of The Year, Vaseline for Advertiser of The Year and Ogilvy Singapore for Design Agency of The Year and overall GONG Agency of The Year. 

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Singapore’s next-gen talents took the spotlight at The Crowbar Awards, where 169 emerging creatives made their mark across 43 categories. The competition showcased outstanding student work in Communication, Digital Innovation, Branding and Film & Photography among many others, resulting in 95 Bronze, 53 Silver, and 21 Gold awards. Temasek Polytechnic demonstrated exceptional creative prowess, receiving a total of 68 awards across the categories, which secured their win as Institution of the Year. Derrick Yeo from LASALLE College of the Arts emerged as one of Crowbar’s standout talents, with And Dust You Will Return, winning both Best of Show and Best of Category for Film & Photography.

Making a triumphant return is the Hall of Fame Awards which honoured icons whose contributions have left an enduring mark on Singapore’s creative landscape. The ceremony recognised Tay Guan Hin as an Advertising Visionary, Zachary Lim as Media Mogul (Agency), Dasheng Toh as Media Mogul (Platform) and Alvin Neo as Marketing Mastermind. The evening’s crowning moment came with the acknowledgment of Patrick Low’s Lifetime Achievement, underscoring his transformative impact on the industry.

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The Singapore AdMarCom Festival 2025 was more than an awards ceremony; it stands testament to the creative spirit that defines the region and prove to be a strong catalyst for industry growth and innovation. From nurturing young talent to celebrating legendary leaders, the festival not only recognized creative brilliance, it also recognized Singapore’s role in the region as a creative powerhouse

For the full list of winners and categories, visit https://aams.org.sg/

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