Spotify’s goal is to match every listener with the perfect music. That’s why they have a team of over 100 editors around the world — music experts and cultural ambassadors whose job is to spread the joy of music discovery everywhere from Brazil to Japan to Turkey.
Now, Spotify has released a new beta feature designed to make it easier for artists and labels to share unreleased music with this team of editors, so they can create better playlists and artists have a better shot at landing on one.
Everyone, whether you’re an artist, label, manager, or part of an artist’s team, can try out this feature. Simply log into your Spotify for Artists account or, if you work at a label, head over to Spotify Analytics. There, you’ll have the option of selecting one unreleased song for playlist consideration and submitting it to the team.
It’s important to give Spotify as much information about the track as possible — genre, mood, and other data points all help the team make decisions about where it may fit. You can note the instruments on it, whether it’s a cover, and the cultures you or the song belong to. The data you share will be complemented by what Spotify already know about you: What else your fans listen to, what other playlists you’ve appeared on, and more.
Editors will be searching through submissions based on the information you share to find unreleased music to consider for their playlists. The song and all the info you add will also impact Spotify’s personalized recommendations. For example, as long as you tag and submit your track seven days in advance, the song you select will automatically appear in every one of your followers’ Release Radar playlists. This way you have control over which single you’re promoting to your fans.
No one can pay to be added to one of Spotify’s editorial playlists. Editors pick tracks with listeners in mind. They make these decisions using data about what’s resonating most with their community of listeners.
Beta means this is the first step. With more than 75,000 artists featured on editorial playlists each week, and another 150,000 on Discover Weekly, Spotify knows how important it is to get this right. This feature will continue to evolve based on your feedback, so artists, labels, managers, and partners can all help create better playlists for Spotify listeners.
