The campaign was developed by brand experience design firm COLLINS, and each episode is brought to life by one of six talented animation and illustration studios from around the world.
Unveiled today, “The Cube: Part Two”, created by UK-based animator and illustrator Laurie Rowan, is here: https://youtu.be/7y2wG44XzzI.
Speaking about the work, Rowan (https://www.laurierowan.com) said:
“I received a minimal briefing from COLLINS, was told it was open to interpretation and to bring my own sense of fun and style to the piece. I work mainly with characters and get a lot of fun out of crowd dynamics, so when they told me to make the iconic ADC Cube drop into a ball pit, it felt natural to me to turn them into variety of wonky creatures. The only limitation I set for myself was that the top of each character had to be the same in order to disguise them as balls upon scene entry. I had a lot of fun with this one.”
Campaign background:
COLLINS (https://www.wearecollins.com) developed the campaign, placing the iconic ADC Cube on a journey from adversity to achievement. Through six animated acts, the Cube pushes through challenge after challenge as it seeks to define its place in the universe.
To view “The Cube: Part One” by Golgotha, Paris, please visit (https://youtu.be/jhv6Qn885vc)
Part of The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation. Entries are accepted at http://www.adcawards.org, deadline January 31, 2019. Juries will be announced shortly.
Credits:
COLLINS
CCO, founder: Brian Collins
Design director: Jules Tardy
Business manager: Antonia Lazar
Animation: Laurie Rowan (https://www.laurierowan.com)
Sound Design: John Poon (http://johnpoonmusic.com)
