MANILA, PHILIPPINES — What makes an ideal life partner? Some say that a partner should be kind and caring, helping you through tough times while celebrating the high moments with you. Others say that a lasting partnership is built on a foundation of open communication, trust, and respect. With a reliable partner by one’s side, one can truly live life to the fullest and face any challenge with the assurance that someone will be there to take care of them.
The Medical City (TMC), the largest healthcare network in the Philippines, recently launched a campaign honoring these ideal partners which symbolize its brand philosophy “Where Patients are Partners.” This means that in TMC, the patient is viewed not merely as a problem to be solved, but as a partner in his or her own health.
In a heartwarming and relatable video series, modern-day couples describe what they see in a perfect partner, which reflects what TMC strives to be for its patients.
“This campaign aims to show that The Medical City is committed to being its patients’ partner in health and in sickness through two-way, world-class healthcare and wellness services,” said Dr. Christian G. Delos Reyes, chief marketing officer. “Patient partnership is acknowledging the patient’s fundamental accountability for his own health, and then supporting this with systems, tools, and venues for education, open communication, and informed choice. This fresh perspective on the patient’s role in healthcare represents a radical departure from the traditional idea of the patient as a passive recipient of medical services.”
The insight behind this innovative campaign is validated by prestigious citations which reinforce TMC’s healthcare leadership. It was recently hailed as the “Hospital of the Year and Medical Tourism Initiative of the Year” by the Healthcare Asia Awards 2022. It has also been a consistent recipient of a gold seal of approval from the Joint Commission International (JCI) since 2006 for maintaining the highest standards related to Access to Care and Continuity of Care; Quality Improvement and Patient Safety; Patients and Family Education; and Governance, Leadership, and Direction. With these recognitions in tow, each person who goes to TMC is assured of receiving healthcare services that are at par with the best hospitals in the world.
Where Patients are Partners
The Medical City’s esteemed accolades are further backed by positive, real-life testimonials garnered from its valued patients.
“A caring hospital for me does not only mean that the hospital staff are caring and dependable. They should treat me and each patient as a person and not as a disease or condition to be treated. A hospital cares when it involves me in decisions about my care and the doctors and staff are willing to explain everything to me in a manner that I can understand. And that’s what I like about The Medical City,” shared Raquel, 57, HR practitioner and a patient since 2021.
“I feel safe here. The Medical City has a good track record in keeping us safe knowing that patient safety and high-quality healthcare are its top priorities. The hospital is always clean and good hand hygiene is being practiced. Doctors and staff are experienced and knowledgeable, so I am confident I am in good hands whenever I am at the hospital,” said Ralph, 35, engineer and a patient since 2016.
“The Medical City treats me with respect. The hospital listens to our views as patients, and they value getting feedback from us,” expressed Pat, 65, retired banker who has also been a patient since 2010.
The country’s largest healthcare network
The Medical City is composed of one flagship complex in Ortigas Avenue; provincial hospitals in Clark, Iloilo, Laguna, and Pangasinan; and over 50 clinics in Metro Manila and in select provinces in the Philippines. It gathers around 1,500 experienced and recognized physicians from various fields and 4,000 administrative support staff who have honed their expertise through the years.
but as a partner in his or her own health.
These skilled and compassionate doctors and medical staff cover a wide suite of health and wellness services across TMC’s nine institutes: Cardiovascular Institute; Institute for Women’s Health; Eye and Vision Institute; Wellness and Aesthetics Institute; ENT, Head and Neck Institute; Augusto P. Sarmiento Cancer Institute; Institute of Pediatrics; Acute Critical Care Institute; and Institute of The Neurological Services.
The recently launched video officially kicks off the campaign’s series. Developed in partnership with veteran photography and videography service provider Nice Print, the upcoming videos will expound more on the perfect partnership which TMC promises for its patients. “The short films by Nice Print highlight the joy of finding the one, and that relationships are no fairytale as they show how two people in love can weather any storm together,” said Dr. Christian G. Delos Reyes. “And that’s exactly what The Medical City is — your partner in health and in sickness. Our role is to be with you on your health and wellness journey every step of the way.”
