“The Cube” campaign was developed by brand experience design firm COLLINS, with each episode brought to life by one of six talented animation and illustration studios from around the world.
Unveiled today, “The Cube: Part Three”, created by Moscow-based animator Dasha Chukhrova, can be viewed here: https://youtu.be/CBQRRLkaWuU.
Speaking about the work, Chukhrova said:
“I was inspired by main titles created by Geefwee Boedoe for the film “Monsters, Inc.”. The idea was to put the main character inside dark and playful environment. The cube moves through various obstacles and finally ends up its journey moving skyward.”
“The Cube” campaign background:
COLLINS developed the campaign, placing the iconic ADC Cube on a journey from adversity to achievement. Through six animated acts, each created by a different animation or illustration studio, the Cube pushes through challenge after challenge as it seeks to define its place in the universe.
Previous acts in the campaign include:
“The Cube: Part One” by Golgotha, Paris: https://youtu.be/jhv6Qn885vc
“The Cube, Part Two” by Laurie Rowan, UK: https://youtu.be/7y2wG44XzzI
Part of The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation. Entries are accepted at http://www.adcawards.org, deadline January 31, 2019. Juries will be announced shortly.
Credits:
COLLINS (https://www.wearecollins.com)
CCO, founder: Brian Collins
Design director: Jules Tardy
Business manager: Antonia Lazar
Animation: Dasha Chukhrova (https://cargocollective.com/D_A_III_A)
Sound Design: John Poon (http://johnpoonmusic.com)
