Global production company The Sweet Shop has announced the appointment of Kate Neill to the newly created position of Director of Communications.
Kate will lead The Sweet Shop’s editorial voice globally, both internally and externally across all marketing touch points, media and social media, to further strengthen the company’s reputation for providing the highest levels of client and agency service.
Based in Melbourne, Kate joins as part of the company’s global team and will report directly to Paul Prince, CEO and Founding Partner of The Sweet Shop.
Kate brings a huge amount of experience and expertise to this new role,” said Prince. “Her strategic vision, coupled with her track record of creativity and obvious passion for The Sweet Shop made her the clear choice for this prominent role.”
With 15 years of experience, Kate joins from creative agency DDB, where she spent five years as Director of Communications for the Asia Pacific region. She began her career in her hometown of London, UK as a reporter at Campaign, before moving to Hong Kong where she was Deputy Editor at Campaign Asia Pacific, among other roles.
Kate said, “The moment I stepped through the door the energy and enthusiasm at The Sweet Shop was remarkable. It’s a dream role for any communications professional; the culture is incredibly strong, the people are committed to doing amazing work and it really is an environment where anything is possible. I’m thrilled to be joining the company at such an exciting time.”
