MANILA – In 2017, there were approximately 29.9 million gamers in the country, spending over $350 million. Number of users are forecasted to grow 13.1% in 2021. Just by looking at these figures, it can be safe to say that indeed, the Philippines is unabatedly an emerging site for eSports, ranking 29th in game revenues globally.
To some, it might not come as a surprise because the Philippines has been the world leader in terms of time spent on social media. According to an internet trends report by Hootsuite and We Are Social Ltd., Filipinos spend an average of 4 hours and 17 minutes daily on social media platforms.
With these facts in mind and the desire to support eSports as a legitimate activity and lifestyle among Filipinos, the partnership of Dove Men+Care and Tier One powered by Content+ was created. Mindshare’s Content+ is all about tapping new ways of Content marketing and identifying upcoming and popular trends fit for the right audience.
The collaboration is expected to thrive as video game streaming has become one of the top online (mobile) activities of Filipinos, thus gaining a unique, critical role in targeting males in the Philippines. Indeed, the eSports industry is gradually gaining recognition and is on its way to becoming recognized as an authentic sport. It is a fast growing white space in the Philippines and Mindshare enabled this partnership of Dove Men+Care and Tier One. With Tier One at the forefront of this emerging industry, it is proud to announce its biggest partnerships to date:
WomboXCombo powered by Dove Men+Care.
This serves as a culmination of what WXC has worked towards for the past few years. From its humble beginnings streaming out of a living room to becoming the number one Dota 2 channel in the Philippines, Nico “KuyaNic” Nazario and crew knew that WXC was destined for bigger things.
As a brand, Dove Men+Care is known for its products that deliver superior care. But beyond its product promise, Dove Men+Care aims to drive relevance as a brand that cares for the needs and wants of the everyday man. It’s not a surprise then why Dove Men+Care showed strong interest to support WomboXCombo, as gaming is a top passion point that Filipino men care about.
WXC has always been committed to providing its audience with content that helps players everywhere improve their gaming skills. It has created a platform where men can converge, learn, and share ideas, sparking a culture of care and camaraderie that is what the Dove Men+Care brand stands for.
WXC, like Dove Men+Care, aims to address the plight of the everyday man. Where WXC is men’s source for gaming tips & tricks, Dove Men+Care aims to be the go-to brand of men for all their grooming needs. With both partners onboard, this partnership can definitely reach and help more people improve in and outside of the game like never before.
With data setting the direction of this partnership, Dove Men+Care will also be able to harness data from its WXC gamers for future remarketing.
Tier One is excited to see what this partnership will bring for WomboXcombo. With Dove Men+Care leading the charge, it is our hope that more brands will follow suit in the future, and see e-sports as a space that is worth investing in.
