MANILA – Unruly has partnered with several top tier publishers to launch The Philippines’ first-ever premium publisher marketplace for outstream video ad inventory.
The UnrulyX Trusted Philippines Marketplace, available via UnrulyX, will be the place to collectively buy desktop and mobile outstream video inventory across all top tier publishers in market, guaranteeing premium environments for advertisers.
Partners in the UnrulyX Trusted Philippines Marketplace include The Inquirer, The Philippines Star, Summit Media, Fox Asia, MSN, GMA Network, Rappler and OLX Philippines, to offer advertisers access to over 200 million video impressions per month.
The Marketplace will meet the increasing demand for high quality outstream video ad formats on trusted, brand safe sites with the ease and precision targeting of programmatic buying. Quality of views will be independently verified by MOAT. Advertisers will be able to access this scaled, premium video opportunity through a dedicated Unruly team.
This local industry-first collaboration follows research that proves premium sites deliver the most impactful digital ad campaigns. A recent study by Newsworks, Neuro-Insight and AOP found quality editorial environments are more effective than social sites in driving long term memory encoding and engagement. Another study by Newsworks and GroupM in July this year found that consumers spent 17% longer viewing ads on premium sites.
Unruly’s APAC VP Business Development, Haifaa Daw said: “Unruly has identified a need in the marketplace for brands who want to elevate the environments they are running in. Given our relationships with premium local publishers, we’re excited to provide the technology to facilitate and lead strategic industry initiatives such as this one.”
Phil Townend, Chief Commercial Officer Unruly APAC, said: “We’re extremely proud to be working closely with these flagship publishers across the Philippines. Neuroscience and advanced measurement techniques show that consumer engagement levels are heightened within premium editorial environments and this video marketplace offers both cost efficiency and engagement to drive business outcomes for advertisers. Our Trusted Marketplace solves the problem of scarcity of genuinely premium, verifiably brand safe and viewable video at scale.”
Inquirer Interactive’s Chief Operating Officer, Gary Libby said: “With the introduction of The UnrulyX Trusted Marketplace we have created a safe medium for advertisers who want to access verified inventory at scale. It is an encouraging development from the industry that will give advertisers access to quality audiences on one single platform.”
Advertisers can email Unruly’s commercial team at hi@unrulygroup.com to access The UnrulyX Trusted Philippines Marketplace.
