LONDON, UK — Mobile phone network and broadband provider Vodafone Ireland and creative agency Grey London have created a new multi-platform campaign to launch its new connected home product, Vodafone GigaHome, into the Irish market. Combining Super Wi-fi, Always Connected, and Secure Net, it offers customers the best in-home connectivity on the market.
The TTL campaign will run across TV, VOD, out-of-home, radio, social and digital for six weeks from October 03 and will celebrate the connections we can always rely on, even in our time of need, just like Vodafone GigaHome.
The TV execution introduces viewers to a family, with separated parents who remain united in co-parenting their teenage daughter. The story follows the family’s daily routine, which includes the dad picking up his daughter for school every morning, come rain or shine. It’s clear throughout the spot how reliable he is to his family, but the extent of his dependability is really demonstrated when his daughter least expects it as she struggles through a breakup.
Aimed at families with older children, heavy broadband users, and multi-device households, the campaign creative uses the everyday life of dad and daughter to highlight the benefits of the GigaHome product – enhanced coverage, connection and protection.
Through Super Wi-Fi, it delivers reliable coverage to every corner of one’s home and offers Wi-fi calling and a support team of Wi-fi experts, while Always Connected provides automatic network-switching from broadband to mobile, keeping users seamlessly connected.
Safety and security are provided through Secure Net, Vodafone’s recently launched digital protection product, which aims to improve security and encourage families to use the internet with confidence, as well as offer parental controls.
The TV execution was shot by renowned director James Rouse of Biscuit Films. It is his second campaign for Vodafone, having made the TV work for the launch of Secure Net in the summer. Irish actor Killian Scott continues as brand VO.
Speaking on the launch of Vodafone GigaHome, Vodafone Ireland Head of Brand Orla Nagle said, “At Vodafone we understand how essential coverage, reliability, and security are when it comes to our customers’ connectivity needs. When launching GigaHome, we really wanted to capture and celebrate the joy of reliable human connections, while anchoring the creative with key features and benefits GigaHome offers. We instantly fell in love with this script from Grey as it celebrates just how powerful the connections you can always rely on in life truly are through a beautiful, relatable story of a modern Irish family.”
Pedro Rosa and Roberto Kilciauskas, group creative directors at Grey London, added, “Reliability can be a funny thing: the more reliable something or someone is, the more invisible it becomes. By shining a light on the importance of having a reliable connection in life and drawing a parallel with GigaHome, we created a relatable story and reinforced the brand’s credentials around bringing emotional human-led stories to its Irish audience.”
CREDITS:
Client: Vodafone Ireland
Head of Consumer Brand: Orla Nagle
Marketing Manager: Niall Reynolds
Brand Manager: Clare Cummins
Creative Studio: Grey London
President & CCO: Laura Jordan Bambach
Executive creative director: David Wigglesworth
Group Creative Directors: Pedro Rosa & Roberto Kilciauskas
Creatives: Alex Mawby & Ben Lambert
Planners: Fiona Keyte & Thomas Bunnell
Managing Partner: Nathan Gainford
Group Business Director: Ayesha Datoo
Account Director: Genevieve Jayasekera
Account Manager: Natasha Meisel
Producers: Caroline Connor & Lucy Edwards
Assistant Producer: Alex Alcock-Fletcher
Production Company: Biscuit Filmworks
Producer: Benji Howell
MD: Rupert Reynolds-MacLean
Director: James Rouse
D.O.P.: Mark Wolf
Casting director: Sarah Hone @ Ali Coffey Casting
Editing Company: Work Editorial
Post Producer: Ellie McNaughton
Editor: Art Jones
Editor’s Assistant: Miles Watson
Composer: Vanessa Forero
Producer: Joshua Gibbard, Siân Rogers
Music Production Company: Siren @ Factory Ltd
Post Production: Untold
Colorist: Julian Alary
Executive Post Producer: George Reid
VFX Artist: Tom Moreland
Sound Company: Factory
Sound Design & Mix (TV): James Utting (TV) and Anthony Moore
Sound Design & Mix (Radio): Josh Campbell
Photographer: Liam Murp
