LONDON, UK — WARC, the global authority on marketing effectiveness, has released the shortlist for the WARC Awards for Asian Strategy 2022, a search for the region’s smartest strategic marketing ideas that have driven business growth.
A total of 30 campaigns for a wide variety of product categories and markets, namely China, India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam, have been shortlisted. Global brands such as Cadbury, Honda, IKEA, Netflix, and Pantene, and local brands including Maya Philippines, the Republic of Singapore Navy, and SOS Children’s Villages of India are represented.
The jury panel of 12 leading industry experts, chaired by Dhiren Amin, chief marketing officer, NTUC Income, has shortlisted the following campaigns:
- IKEA Dollar Catalogue · IKEA Taiwan · Ogilvy & Mather, Taipei City
- The Philosophy of Thrift · PX Mart · Ogilvy & Mather, Taipei City
- Builds for Two · Lego · Lego APAC, Singapore
- The Un-Pantene Brand Ambassador · Pantene · Dentsu Creative, South Jakarta
- Honda Wins India’s Regional Markets Using the Power of Mind Space · Honda Cars India · Interactive Avenues, Gurgaon
- Your Plastic Diet · WWF · Grey, Petaling Jaya
- The People’s Gallery · National Gallery Singapore · MullenLowe Singapore, Singapore
- Until We Meet Again · Thai Life Insurance · Ogilvy, Bangkok
- Creating an Army of Bystanders · L’Oréal Paris · McCann, New Delhi
- Me First · NTUC Income · BBH, Singapore
- How The Navy Turned “Crazy” into a Desirable Thing for Gen Z Jobseekers · The Republic of Singapore Navy · MullenLowe Singapore, Singapore
- One Vision, Many Stories: How Lead Shifted the Education Conversation in India · Lead School · TBWA\India, Mumbai
- The Anthem of Financial Freedom · Maya Philippines · Bates CHI & Partners, Makati City
- No Sugar – No Competition · Sprite Zero Sugar · Ogilvy, Shanghai
- Matchmaker · Netflix · Wavemaker, Mumbai
- Money Heist Season 5 · Netflix · Wavemaker, Mumbai
- Safe Ticket Home · Lifebuoy · Mindshare, Ho Chi Minh City
- City Hall of Love: Using Web 3.0 to Make the World We Live In More Inclusive · Closeup · MullenLowe Singapore, Singapore
- Bringing Men into Menstruation · Stayfree · DDB Mudra, Mumbai
- One Bite Closer to Equality · McDonald’s · DDB Mudra, Mumbai
- The Chicken That Connects Generations · Five-Star Chicken · BBDO Bangkok, Bangkok
- Jeepney Jam: SB19 Album Launch · Spotify · Spotify Singapore / TBWA\Santiago Mangada Puno, Makati City
- Oddly Pleasurable · Dove · BBDO China, Shanghai
- Nothingcoin · Cadbury 5 Star · Mondelēz, Mumbai / Ogilvy, Mumbai
- Have You Ever Been Made to Feel Small? · Rupeek · The Womb, Mumbai
- The Undie Army · Friends Adult Dry Pants · The Womb, Mumbai
- Bas Socho Aur Chal Pado · Uber · FCB India, Delhi
- Chatpat · SOS Children’s Villages India · FCB India, Delhi / Kinnect, Mumbai / FCB Chicago
- SRK – My Ad · Cadbury · Ogilvy, Mumbai
- Unbox Me · Unaids · FCB India, Delhi / FCB Chicago
The winners of the Grand Prix, Gold, Silver, and Bronze accolades will be announced in January 2023. More information about the WARC Awards for Asian Strategy and the shortlisted entries is available here.
