LONDON, UK —The World Media Group has announced the shortlist for the 2023 World Media Awards (WMAs), which showcases the best in international content-driven, cross-border advertising. The awards drove strong international interest across APAC, EMEA, and the Americas attracting entries from Belgium, Canada, Chile, France, Germany, Ireland, Singapore, Turkey, the UK, and the USA, UAE to highlight a few.
This year, entries increased by 100% in the Corporate Influencer category and 63% in the Financial Services category compared to last year. Entries for the Rising Star category – introduced last year to recognize talented individuals who are making a significant impact on the creativity and effectiveness of content-led advertising strategies early on in their careers – have more than doubled.
The shortlist, which includes a wide variety of renowned brands, was decided by an international team of 39 heavyweight jurors from leading advertisers, agencies, and publishers. The jury’s makeup reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-chairs are Beam SuntoryHead of Global Media Jerry Daykin and UM Managing Partner Natasha Byrne.
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“I was delighted to see so many high-quality entries which were insight-led and data-driven across all categories, but it was particularly interesting to see such an increase in strong campaigns from the Financial Services sector, perhaps a reflection of the need for financial institutions to set themselves apart from the competition in the current economic climate,” saidNatasha.
“The number of strong candidates competing for this year’s Rising Star award blew me away,” added Jerry. “Shortlisting this impressive list of entries was tough, but it gives me confidence that brands are in safe hands for years to come. This next generation of savvy marketers are already showing such innovation with their contributions to international, content-led, advertising, it’s truly inspiring.”
The final category winners for the World Media Awards will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on September 07. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining brands such as Johnnie Walker, London & Partners, Malaria No More, Shell, Sonos and Tata Motors, who have taken home the prize in previous years.
World Media Awards 2023 shortlist:
Automotive
Brand / Campaign
Entered by
Audi – Audi Future | 4ward | Sustainability
TIME
Volkswagen – The Force Is Strong, United!
PHD Germany
Volkswagen Group– MMP: Multi Brand Activation
Omnicom Group
Volkswagen ID. Buzz – Feeling The Force Of A Perfect Partnership
PHD and Scholz&Friends
Corporate Influencer
Brand / Campaign
Entered by
Brand Scotland – Scotland: More Than You Thought
BBC StoryWorks
Haleon– The Health Inclusivity Index
Economist Impact
Iberdrola – The Power Playbook: How Leaders Use Renewables
The Trust at The Wall Street Journal | Barron’s Group
Iberdrola – Building A Green Energy Major
Headland Consultancy
Maersk–Discover New Paths
Havas Business
Financial Services
Brand / Campaign
Entered by
Invest Europe– A Different Angle: Funding people, With Purpose
